Home Improvement
Williams Home ImprovementsInformation and Alerts
Accreditation Status
This business is not BBB accredited.
Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.
To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.
Service Area
- Ashtabula County, OH
- Cuyahoga County, OH
- Geauga County, OH
- Lake County, OH
- Medina County, OH
- Portage County, OH
- Stark County, OH
- Summit County, OH
- Wayne County, OH
Alert Details
This business has 1 alert.
Misuse of BBB Name and/or Logo
On July 22, 2025, the Better Business Bureau (BBB) contacted the business regarding a claim on their Facebook page stating that they are "Accredited by the Better Business Bureau." Please note that "BBB" is a federally registered trademark. This business location is not accredited by the BBB, and as per our policies, prohibit the use of such references.
Important Information
Advertising Review
On July 27, 2025, The Better Business Bureau (BBB) contacted the business regarding multiple advertising concerns on its website.
According to BBB Code of Advertising, The primary responsibility for truthful and non-deceptive advertising lies with the advertiser, who must be prepared to substantiate any objective claims made before publication. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
The business is advertising "Family Owned and operated for over 50 years" and "Fully Licensed and Insured", According to Section 1. Basic Principles of the Code: Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided. The BBB requested substantiation regarding their time in business, licensing and insurance. According to the Ohio Secretary of State, the business was registered as a Domestic Limited Liability Company on August 8, 2022.
The business is advertising "Satisfaction Guaranteed", According to Section 20. Warranties or Guarantees: when using the term “warranty” or “guarantee” the advertiser should clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to the sale which could include putting it on the seller’s website. Advertisers should disclose any material limitations on a "satisfaction guarantee" or "money back guarantee" and define, for consumers, the meaning of claims such as "lifetime guarantee." The BBB requested substantiation and the business has failed to respond.
The BBB also requested substantiation on the advertisement "250+ Five Star Reviews". According to Section 30. Testimonials and Endorsements: Advertisers should ensure that testimonials and endorsement are not misleading and represent the current opinion of the endorser. A consumer endorser’s experience should reflect what users generally achieve, unless there is a clear and conspicuous disclosure of what the expected results will be. Advertisers should not include claims in testimonials that they themselves cannot make and support.
To date, the BBB has received two consumer complaints that was closed as unanswered. As of August 8, 2025, the business has not provided substantiation, discontinued the challenged claims, or modified language regarding these advertising concerns or provided a response to the unanswered complaints. The BBB will continue to monitor.
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