Complaints

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:09/02/2025

  Type:Order Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I purchased an extended service protection plan from Asset Driven LLC on August 20, 2025 (contract BEEAD11211, account #***************, for $5,101 - split into 18 months. The charge was processed under ******************** After payment, I realized this company is not affiliated with my dealership or manufacturer and has numerous BBB complaints. Attempts to reach customer service and cancel have been unsuccessful. The company does not respond, and I fear this is a fraudulent warranty scheme.

  Business Response

  Date: 09/05/2025

  At Asset Driven, we are committed to conducting business with integrity and transparency. We offer *************** Contracts through several reputable administrators and are fully registered with the State of Missouri, holding all required licenses to offer these products.
  We are sorry to hear that you had an unpleasant experience and regret any frustration this situation may have caused. We are not aware of any specific difficulties related to contacting our customer service team and take such concerns seriously. Please know that we have no BBB complaints related to our legitimacy or claims processing, and we remain committed to delivering responsive and reliable service.
  For clarification, Asset Driven is not affiliated with any car manufacturer or dealership. To better assist you, I have instructed our customer service team to reach out directly. If you would prefer, you may also contact them at
  ************** for prompt assistance.
  

  We value every customer and remain dedicated to ensuring a positive experience for those we serve.

  
  

• Initial Complaint

  Date:08/15/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  My elderly mother recently bought a new 2025 Kia **** from the dealer. A few months later, ASSET DRIVEN LLC contacted her and offered her an extended service warranty. Of course new cars are covered under manufacturer's warranty so this is totally pointless. She's 88 and not able to make sound financial decisions, so she agreed to a service contract, because she thought she "had to." Now this company is executing monthly ACH debits from her checking account and has done so over the last 3 months. I reached out to the warrantors. After a lot of time spent on hold, they insisted that we needed to complete a written cancellation form to finalize the cancellation. The form requires not only a bunch of detailed information but also a NOTARIZED (!) ODOMETER READING. This despite the fact that my mother never gave them a written form. Due to the principle of contractual symmetry, it should be as easy to exit a contract as it is to enter one. So if she entered it verbally, she should be able to exit in the same way. The purpose of getting an odometer reading NOTARIZED seems to be just to frustrate the client and/or slow down the process. Furthermore, service warranties that extend beyond a year, or contracts above certain dollar thresholds (often $500), typically must be written. A purely verbal warranty contract may not even be legally binding in the first place.We want this contract cancelled immediately, and the money charged to her over the last 3 months refunded (payments of $205 on 6/9/25, $158.58 on 7/7/25, and $158.58 on 8/7/25).The business so far has not been willing to resolve the issue without our first undergoing unreasonable cancellation procedure. Bear in mind that my mother is 88 years old and cannot easily get to a notary's office, nor should she have to. This is fraud, predatory business practice and elder abuse.

  Business Response

  Date: 08/22/2025

  We take customer service seriously and do our best to ensure everyone we deal with has a pleasant experience. I understand your frustration, and we will have someone from customer service reach out to you. Unfortunately, in the world we live in we do have to keep certain requirements for cancellations to ensure correct mileage usage as it pertains to refunds as the liability of any repairs falls on the administrator of the policy while it is in force.  We are not in the business of keeping individuals' money or dragging out the process, it is for the reason I mentioned.  We will do whatever we need to do to assist you in obtaining the requirements and to issue your mother a refund.  When an individual calls in and does not share that they have a power of attorney or someone that makes their financial decisions for them we do not discriminate based on age by preventing them from making a purchase if they choose to do so.  We will include your mother on our suppression list from any future mailings or interactions with our company.  

  Customer Answer

  Date: 08/22/2025

  Complaint: 23754252
  
  I have reviewed the business' response and am rejecting it because:

  I reject the premise that a notarized odometer reading is required to nullify the contract. What does an odometer reading have to do with liability for repairs, of which there are NONE?

  We are hereby certifying that there are no repairs pending, and we will not lodge any repair requests under the ASSET DRIVEN policy. Instead we would like the policy declared null and void immediately, and all funds charged refunded to the account charged.

  As a final point, we were not asked to submit an odometer reading at application time making the request for a reading now even more irrelevant.
  
  Sincerely,
  
  **** ********

  Business Response

  Date: 08/25/2025

  In my prior response I was clarifying the reasoning behind the mileage verification requirement.  We are issuing your Mother a full refund, and we will not require the mileage verification. 

  Customer Answer

  Date: 09/04/2025

  Thank you for your timely addressing of this matter. We consider this dispute to be officially resolved.

• Initial Complaint

  Date:08/11/2025

  Type:Sales and Advertising Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  We have repeatedly received misleading ********************* Notification postcards from Asset Driven. Over the past several months, we have called them at least a dozen times to explain that we already have an extended factory warranty directly through Toyota8 years/100,000 miles bumper-to-bumper with no deductible. ****** has confirmed that Asset Driven is not affiliated with them in any way and is aware of these deceptive mailings.Despite this, Asset Drivens representatives have insisted there is no way we have the warranty we describe and claimed we must be mistaken. We have requestedmultiple timesthat they remove our personal information from their mailing list, but the mailings **************, after receiving yet another postcard, we called again and were told they would only remove our name if we paid them $49.73. This is unacceptable, and in our view, constitutes harassment.Asset Drivens actions appear to be an ongoing scam designed to mislead consumers and extract payment to stop unwanted contact. Physical mail should have the same opt-out protections (and enforcement penalties) as email and text marketing. Until stronger laws are in place, companies like this will continue to operate with questionable practices.

  Business Response

  Date: 08/14/2025

  Thank you for bringing this concern to our attention. We take every request to be removed from our marketing list seriously.
  Mr. ****** contacted us twice on July 29th and again on August 11th. While he stated there were additional calls, our records show those three instances. Importantly, his information was removed from our data pool on July 29th, the same day he first contacted us. We purchase data in monthly batches, some mailings may have already been in progress, but no new mailings have included his name since that date.
  We regret any frustration this caused and appreciate the feedback, as it helps us continue improving how we handle removal requests. I know consumers can receive multiple solicitations from vehicle service contract companies, I do not have any record of one of our representatives attempting to charge someone to remove their name.  I hope Mr. ****** finds this answer sufficient and we apologize for any frustration we may have caused him.  

• Initial Complaint

  Date:03/24/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  This company is either a fraudulent company that is making false claims of its legitimacy and taking advantage of senior citizens and disabled, or it is a shell company that is falsely advertising and using strong arm tactics to work its way into widow's housing.I have tried to contact this company to cancel a policy they sold me less than 10 days after agreeing to it, and I am unable to reach them. I have tried through the website (the phone number listed there is disconnected and the contact us form goes unanswered), through a different phone number (which keeps you on hold waiting for at least 35 minutes--even during listed business hours), and through their payment system provider *****, which when reached, tells you they are unable to cancel the policy and you must contact Asset Driven LLC to cancel.The owners of this business are listed in multiple locations, like ******* ****** and ******. Good luck trying to nail down these folks. This business should be investigated and at the very least, avoided by all who value your time and hard earned money.

  Business Response

  Date: 04/09/2025

  We are a company located in ********************, with no other locations, and ownership resides in the same county as the business.  We are sorry to hear about your experience and can clarify the cancellation process.  Every individual we assist is given our customer service phone number after purchase or if requested beforehand; ************.  We are licensed in the state of ******** to conduct business and pride ourselves in assisting individuals with their *************** Contract needs.  I want to apologize for any time effort and frustration you may have incurred during your experience with Asset Driven. If you contact customer service at the number listed above, they will be able to take care of any refund requests.  We handle our customer interactions seriously and can assure you if given the opportunity to do so we can remedy the situation.  

• Initial Complaint

  Date:02/11/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Dear **************** is sending me to activate for vehicle coverage validation. But the fact is that I never bought such vehicle with the showing ID like ************. I never bought ***** car or do not intend to buy ***** car. They collected my address and name of may be phone number from somehow, pushing me to activate service contract. This is ridiculous and funny that I never bought a car for my life. They are offering policy. Please ask them not to pushing or phishing me for that kind of service contract. It's really disturbing my normal life & killing my valuable time.

  Business Response

  Date: 02/11/2025

  We market to individuals using information from public record.  Occasionally the information we receive is inaccurate. We do our best and due diligence to ensure the accuracy of the information we are using and will kindly remove you from any future mailings at your residence.  Our motivation is not to waste anyone's time or cause confusion.  We do not include potential customers phone numbers on any of our mailers, only our number.  Outbound calls are not completed at Asset Driven as we rely on the individuals that contact us requesting information on our products. 

  Customer Answer

  Date: 02/11/2025

  Better Business Bureau:
  
  I have reviewed the business' response regarding complaint ID ******** and am satisfied with this resolution. 
   
  Sincerely,
  
  ******** *********

• Initial Complaint

  Date:12/06/2024

  Type:Sales and Advertising Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I have absolutely NO IDEA who "Asset Driven" is, but they sent me a written notice that is HIGHLY suspicious. (Phishing campaign?) The matter revolves around an "Activation Required For Coverage Validation" mailing I received via ***** There is NO DATE on the mailing, although I received it about December 3rd, 2024. It is one sheet of paper, looks fairly "formal," and "seems" to suggest that it's an automobile insurance company reaching out regarding coverage "validation" (whatever THAT means) for a 2020 ******** XT5. I've never owned a ******** in my life, and don't plan to do so now. The bottom of the paper has what appears to be two cut-off "cards" one could use to presumably show for proof of insurance. SOMEHOW, they were able to find my name and Conroe, ***** address, hence the mailing to me at my home. Also, there's an "Agent" area on the "card" stating that the agent is *********** C ********, *** and that his (presumably) business address is *******************************************************************. The directive within and at the bottom of the mailing states to "Call now" and that I "Must Activate Policy With a State Licensed Agent." Which is funny, being that I'm not a resident of ********, and never have been. The toll-free number to call is marked in at least three places on the mailing as **************. Lastly, it states it is NOT a bill, so - as far as I'm aware - there's no money that's been involved... yet.THANK YOU ahead of time for resolving this matter, as I just want to bring attention to this, as it appears HIGHLY suspect! I do NOT have the ability to scan the document at this time, but I will keep it for two weeks from today's date should you wish for me to mail it to you for whatever reason. Again, thank you, and have a blessed day,-***** *****

  Business Response

  Date: 01/24/2025

  We use public records as a means of marketing to prospective clients.  In ********, *************** Contract Providers are required to be licensed through the ************* of Insurance, along with the company.  The licensure requirement is based on where the company is located, not the consumer.  On occasion we have had incorrect vehicle data due to the large amount of mail sent.  We will remove Mr ***** from any future communications from us as of today.  

• Initial Complaint

  Date:10/29/2024

  Type:Sales and Advertising Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  This company has been spamming me with junk/spam mail for months ever since I bought my car. I have never reached out to them, and they try and make their paperwork look like it comes from the **** which is very sketchy. They wont leave me alone.

  Business Response

  Date: 11/11/2024

  We follow all applicable state laws and guidelines as it relates to direct mail we send to potential customers.  We have only mailed Mr. ******* one time during the week of October 18th, 2024.  He will not receive another mailer from us in the future as he has been removed from our mailing list.  I feel Mr. ******* may be making an assumption all mailed advertisement from *************** Contract companies is coming from us.  Any consumer who wishes to be removed from our mailing list will not receive any further solicitations for our products.  

• Initial Complaint

  Date:08/26/2024

  Type:Sales and Advertising Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Have my name address as well as vehicle I'm driving on front of envelope I'm not interested in any thing there are offering this is second company from ******** sending a solicitation stop sending out my information to any other companies like this

  Business Response

  Date: 09/10/2024

  We are a state licensed *************** Contract provider in *****************, ***  We follow all compliance and state laws as it pertains to soliciting new clients, and direct mail.  Any individual that calls the number on the mailer is able to request to be removed from our mailer list. We are a smaller company that does not send multiple mailers to the same individuals, and have not had any correspondence with ***************** besides this inquiry.  We have placed him on our do not mail list to avoid any future issues.