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  Attorney General Ford Announces Settlement with Telehealth Company Visibly
  

  On April, 14,2023 the business entered into a settlement that resolves an investigation into deceptive business practices at the online telehealth company. The Attorney General’s Office announced that it joined a multistate settlement last month with Visibly Inc, resolving an investigation into deceptive business practices at the online telehealth company. Visibly, formerly known as Opternative Inc., markets and sells an online vision test, among other products. The settlement requires Visibly to adhere to certain standards and pay the State of Vermont $27,058.49. Visibly has also agreed, among other things, to: 

  - Not market or sell any product to consumers unless it can be legally marketed or sold in accordance with the Food, Drug and Cosmetic Act (FDCA) or other FDA authority.
  - Not make any representations comparing the safety or effectiveness of any Visibly product to products or services provided in person by medical professionals without possessing competent and reliable scientific evidence substantiating the representation.
  - Clearly label that its products have not been endorsed by any provider appearing on its “Find a Doctor” feature.
  - Disclose that its online vision test is not a substitute for an in-person comprehensive eye examination, and urge consumers to seek such exams to determine overall eye health.

  Visibly sought FDA clearance for its visual acuity test while the investigation was pending, and FDA approval was granted in August 2022.
  Joining Vermont in participating in the settlement are the attorneys general of Illinois, Kentucky, Mississippi, Nebraska, Nevada, Pennsylvania, South Dakota, Texas, Washington, and Wisconsin.For more details go here.

  Click here for details