Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Superior Honda of Omaha has 1 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    Business ProfileforSuperior Honda of Omaha

    New Car Dealers
    BBB accredited business

    At-a-glance

    Customer Reviews

    1/5stars

    Average of 3 Customer Reviews

    Customer Complaints

    4 complaints closed in last 3 years

    2 complaints closed in last 12 months

    BBB Rating & Accreditation

    Accredited Since: 3/6/2003

    Years in Business: 40

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Products & Services

    This company sells and leases new and used Honda cars and trucks. They also have a repair shop that sells and fixes tires, batteries, air conditioning and heating systems, brakes, shocks and mufflers. Additionally they provide diagnostic services, offer extended service contracts and sell Honda parts and accessories.

    Business Details

    Location of This Business
    4111 S 144th St, Omaha, NE 68137-1012
    BBB File Opened:
    5/1/1984
    Years in Business:
    40
    Business Started:
    1/1/1984
    Business Incorporated:
    1/16/2002
    Accredited Since:
    3/6/2003
    Licensing Information:
    This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
    Type of Entity:
    Corporation
    Hours of Operation

    Primary

    M:
    8:00 AM - 8:00 PM
    T:
    8:00 AM - 8:00 PM
    W:
    8:00 AM - 8:00 PM
    Th:
    8:00 AM - 8:00 PM
    F:
    8:00 AM - 6:00 PM
    Sa:
    8:00 AM - 6:00 PM
    Business Management
    • Mr. Rod Rhoden, President
    • Mr. Kevin Woodard, General Manager
    • Mr. Richard Muller, Vice President
    Contact Information

    Principal

    • Mr. Kevin Woodard, General Manager

    Customer Contact

    • Mr. Rod Rhoden, President
    • Mr. Kevin Woodard, General Manager
    • Mr. Richard Muller, Vice President
    Additional Contact Information

    Phone Numbers

    Industry Tip

    BBB Tip: Buying a new car

    Customer Complaints

    4 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Most Recent Customer Complaint

    09/26/2023

    Complaint Type:
    Billing Issues
    Status:
    Answered
    While purchasing a vehicle from Superior Honda the price of the vehicle changed after my credit card was charged. They admitted to the "miscommunication" and said the charge would be immediately reversed. It has been 7 days and I have reached out to the business in person and they insist the charge was reversed but it has never been credited back to my account. ******** told me to dispute the charge and also file a case with the Nebraska Attorney General. I don't think it's fair for Citibank to absorb this large of a credit for a dealership's dishonesty. They are literally stealing money by not issuing the credit.
    Read More

    Customer Reviews

    3 Customer Reviews

    What do you think? Share your review.

    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    Michael S.

    1 star

    03/20/2024

    I would give them a 0 if I could Had issues with new car inouttcahawd with them still waiting for them to contact me back and haven’t. Also purchased a used car from them 3 months ago and they said car is fully inspected and put $4,500 into it already and now transmission went out on it When and talked to general manager and the entire time he had an attitude and pointed his finger at me and then was swearing and then said **** you when he did that I started yelling back and saying stop pointing at me and you never say **** you to a customer. Tell me sit down when I was going to leave and then when he swore at me and I was ready to leave other employees came to door and he said call the police and I heard one of them calling police as I was leaving. This manager if he even was one needs to be fired terrible service don’t do business with them please

    Superior Honda of Omaha Response

    03/25/2024

    In response to survey by Michael S on 3/20/2024. Mr. S did purchase a 2013 Ford Focus from Superior Honda on 10/19/2023. The vehicle with 116284 miles on the odometer and was purchased with customers acknowledging the vehicle was sold “As Is- No Dealer Warranty. He was offered at the time of delivery and declined a 36 month/36000-mile extended service contract on the vehicle. The Focus had received a used vehicle inspection and fluids changed, including transmission fluid and no concerns were presented at the time of inspection. 5 months later and 7000 miles unfortunately there was a transmission failure with no coverage for repair. Mr. S did come into the dealership and wanted to trade in the Focus for another preowned vehicle. When presented with the numbers he was unhappy and demanded from the sales manager the same value as he paid for the vehicle 5 months previously. When that was refused, he demanded to speak to the sales manager’s boss. Speaking with him I do admit that the conversation did get heated when I also would not give him the amount he demanded. At that time, he asked to talk with the owner. I refused to give him the information he demanded, which made the conversation become more heated. I did not nor have I ever said to a customer what he claimed I said to him. Because of a partial glossectomy in 2021, sometimes I can be hard to understand I speak in a loud and excited voice. I did ask him to sit back down and he refused and kept raising his voice to a point where I did ask him to leave. His voice got loud enough that the salespeople and service manager came to the office to check. He kept yelling at which point I requested that 911 be called to remove him from the premises. We are not sure what he means on the issues on his new vehicle “inouttcahawd” as we have no record of him purchasing a new Honda in 2023 or in 2024.

    Local BBB

    BBB of Midwest Plains

    BBB Reports On

    BBB reports on known marketplace practices.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business.