BBB Business Review

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BBB Accredited Business since

First Foundation

Phone: (780) 702-7678 Fax: (780) 432-4133 View Additional Phone Numbers 7473 101 Ave NW, Edmonton, AB T6A 3Z5

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Operating as a multi-service financial company, this company states they provide Canadians the choice, advice, and competitive rates that only a mortgage brokerage and insurance brokerage can, with the same one-stop-shop convenience of a branch.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that First Foundation meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for First Foundation include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

4 Customer Reviews on First Foundation
Customer Experience Total Customer Reviews
Positive Experience 3
Neutral Experience 0
Negative Experience 1
Total Customer Reviews 4

Additional Information

BBB file opened: May 25, 2004 Business started: 12/01/2002 in AB Business started locally: 12/01/2002
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Real Estate Council Of Alberta (RECA)
Suite 350 4954 Richard Rd SW, Calgary AB T3E 6L1
Phone Number: (888) 425-2754
The number is Broker License.

Type of Entity


Business Management
Gord McCallum, President
Contact Information
Principal: Gord McCallum, President
Business Category

Mortgage Brokers Insurance - Employee Benefits Insurance - Travel Insurance Agency Insurance - Auto Insurance - Homeowners Insurance - Life Insurance - Marine Insurance - Disability Insurance - Liability Insurance - Property

Service Area
Alberta, Edmonton, Calgary, Sherwood Park, Red Deer, St. Albert, Leduc, Grand Prairie
Alternate Business Names
First Foundation Financial Inc First Foundation Insurance Inc First Foundation Mortgages Inc
Products & Services

Mortgage Financing
Purchase Financing
Renewal Financing
Switch Financing
Construction Loan
Investment/Property Loans
Home Equity Line of Credit
Life Insurance
Group Benefits
Home Insurance
Auto Insurance


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.