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BBB Accredited Business since

Fidelity Life Association

Phone: (425) 214-9579 Fax: (630) 522-0397 8700 W Bryn Mawr Ave STE 900S, Chicago, IL 60631 View Additional Web Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Fidelity Life Association is a life insurance company which sells life insurance to individuals. This company serves the greater Chicagoland area, including Naperville, Schaumburg, Aurora, Rockford, Deerfield, Buffalo Grove, Highland Park, Arlington Heights, Rolling Meadows, Elk Grove Village, Mt Prospect, Prospect Heights, Tinley Park, Oak Park, Oak Lawn, Crystal Lake, McHenry, Libertyville, Gurnee, Mundelein, Evanston, Skokie, Niles, Wilmette, Winnetka, Fox River Grove, Carol Stream, Lombard, Villa Park, Lake Forest, Great Lakes, Lake Bluff, Joliet, and Aurora. This company allows individuals to compare life insurance rates from a variety of different companies and choose the rate that best suits their needs.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Fidelity Life Association meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Customer Complaints Summary Read complaint details

44 complaints closed with BBB in last 3 years | 13 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 15
Billing/Collection Issues 8
Delivery Issues 3
Guarantee/Warranty Issues 0
Problems with Product/Service 18
Total Closed Complaints 44

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Fidelity Life Association
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: November 18, 2005 Business started: 02/24/1896 Business started locally: 02/24/1896 Business incorporated 01/01/1952 in
Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Eric Meadows, Director of Marketing Mr. Richard A. Hemmings, Chairman, President & CEO Mary Morphew
Contact Information
Principal: Mr. Eric Meadows, Director of Marketing
Business Category

Insurance - Life Insurance Consultants Insurance Services Insurance Agencies and Brokerages (NAICS: 524210)


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.