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BBB Business Review

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BBB Accredited Business since

Abercrombie & Fitch

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View Additional Phone Numbers 6301 Fitch Path, New Albany, OH 43054 View Additional Email Addresses View Additional Web Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Abercrombie & Fitch meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Abercrombie & Fitch include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 323 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

323 complaints closed with BBB in last 3 years | 68 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 37
Billing/Collection Issues 27
Delivery Issues 81
Guarantee/Warranty Issues 1
Problems with Product/Service 177
Total Closed Complaints 323

Customer Reviews Summary Read customer reviews

16 Customer Reviews on Abercrombie & Fitch
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 15
Total Customer Reviews 16

Additional Information

BBB file opened: January 01, 1966 Business started: 06/04/1892 in OH
Type of Entity


Business Management
Mr. Jonathan Ramsden, COO Ms. Samantha Gaiser, Customer Service Ms. Fran Horowitz, President - Hollister Mr. Arthur Martinez, Office of the Chairman
Contact Information
Customer Contact: Ms. Samantha Gaiser, Customer Service
Principal: Mr. Jonathan Ramsden, COO
Business Category

Clothing - Retail Childrens & Infants Wear - Retail Mens Clothing & Furnishings - Retail Womens Apparel - Retail Fashion Accessories

Service Area
The scope of this BBB report concerns retail and e-commerce matters nationwide.
Alternate Business Names
Abercrombie Kids Hollister Co.
Additional Information

Abercrombie & Fitch Co. is a specialty retailer headquartered in New Albany, Ohio. The company offers Abercrombie & Fitch, Abercrombie, Hollister Co., Gillly Hicks and Abercrombie Kids brands in retail stores throughout the United States, through catalogs, and via e-commerce websites,, The scope of this BBB Business Review concerns these businesses and all types of marketplace interactions, other than credit and billing account services.

Credit card/billing matters for this company are processed by Comenity Bank, which provides credit card and billing account services for many retail stores and businesses nationwide. BBB maintains a separate Business Review on Comenity Bank which is available at

Customer Review Rating plus BBB Rating Summary

Abercrombie & Fitch has received 3.76 out of 5 stars based on 16 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in 21 Counties in Central Ohio. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.