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Find a Location

Appliance Direct, Inc. (All Store Locations) has 10 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.
    • Appliance Direct, Inc. (All Store Locations)

      397 N Babcock St Melbourne, FL 32935-6718

      BBB Accredited Business
    • Appliance Direct, Inc. (All Store Locations)

      120 Simpson Rd, Suite B Kissimmee, FL 34744

      BBB Accredited Business
    • Appliance Direct, Inc. (All Store Locations)

      3345 US Highway 441/27 Fruitland Park, FL 34731-4478

      BBB Accredited Business
    • Appliance Direct, Inc. (All Store Locations)

      17438 E Colonial Dr., Suite 112 Orlando, FL 32820

      BBB Accredited Business
    • Appliance Direct, Inc. (All Store Locations)

      125 Precision Way Titusville, FL 32780-8137

      BBB Accredited Business

    Business ProfileforAppliance Direct, Inc. (All Store Locations)

    Major Appliance Dealers
    Multi Location Business
    BBB accredited business

    At-a-glance

    Customer Reviews

    1.22/5stars

    Average of 18 Customer Reviews

    Customer Complaints

    63 complaints closed in last 3 years

    18 complaints closed in last 12 months

    BBB Rating & Accreditation

    Accredited Since: 10/14/2013

    Years in Business: 36

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Overview

    Headquartered in Melbourne, FL, we have eight locations & one franchise in Central Florida.

    Products & Services

    Appliance Direct offers major appliances. We are Whirlpool brand exclusive. (KitchenAid, Maytag, Whirlpool, & Amana!) Laundry, refrigerators, ranges, dishwashers, microwaves, ice makers, & built-Ins!

    Business Details

    This is a multi-location business.

    Find a Location

    Appliance Direct, Inc. (All Store Locations) has 10 locations, listed below.

    *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

      Country
      Please enter a valid location.
      • Appliance Direct, Inc. (All Store Locations)

        397 N Babcock St Melbourne, FL 32935-6718

        BBB Accredited Business
      • Appliance Direct, Inc. (All Store Locations)

        120 Simpson Rd, Suite B Kissimmee, FL 34744

        BBB Accredited Business
      • Appliance Direct, Inc. (All Store Locations)

        3345 US Highway 441/27 Fruitland Park, FL 34731-4478

        BBB Accredited Business
      • Appliance Direct, Inc. (All Store Locations)

        17438 E Colonial Dr., Suite 112 Orlando, FL 32820

        BBB Accredited Business
      • Appliance Direct, Inc. (All Store Locations)

        125 Precision Way Titusville, FL 32780-8137

        BBB Accredited Business
      Location of This Business
      397 N Babcock St, Melbourne, FL 32935-6718
      BBB File Opened:
      10/1/2004
      Years in Business:
      36
      Business Started:
      8/24/1987
      Business Started Locally:
      8/24/1987
      Business Incorporated:
      8/27/1987
      Accredited Since:
      10/14/2013
      Licensing Information:
      This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
      Type of Entity:
      Corporation
      Alternate Business Name
      • Appliance Direct International, Inc.
      • Appliance Direct IX
      • Marketshare Systems Inc
      • Appliance Now, Inc.
      • Appliance Direct Management, Inc.
      • Direct Appliance Service, Inc.
      • Ad-Melbourne, Inc.
      • ApplianceDirect.com
      Hours of Operation

      Primary

      M:
      8:30 AM - 7:00 PM
      T:
      8:30 AM - 7:00 PM
      W:
      8:30 AM - 7:00 PM
      Th:
      8:30 AM - 7:00 PM
      F:
      8:30 AM - 7:00 PM
      Sa:
      8:30 AM - 7:00 PM
      Su:
      9:30 AM - 5:00 PM
      Contact Information

      Principal

      • Mark Salmon, President

      Customer Contact

      • Sam Pak, CEO
      • Mark Salmon, President
      • David Procise
      Additional Contact Information

      Phone Numbers

      Email Addresses

      Customer Complaints

      63 Customer Complaints

      Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

      File a Complaint

      Most Recent Customer Complaint

      03/19/2024

      Complaint Type:
      Service or Repair Issues
      Status:
      Resolved
      I requested a full refund of the completely unused warranty plans - $919.97. The manager directed me to the corporate office at ************; and ****************************************************** I left a voicemail, AND sent an email on 27 Feb and again on 8 Mar. As of today, 19 Mar I have still no reply. Synopsis:KitchenAid directed me here to get an oven they didn't have in stock. The salesman sold me 3 of the 5 items needed since they were in stock & 3 extended warranties. I incorrectly assumed the warranties were through KitchenAid. Because THEY needed to get them out of their inventory, they delivered to me on 25 Feb 23. They were installed after the new cabinetry was completed. 29 Mar 23. 26 Feb 24, I called KitchenAid to have the refrigerator checked; it made a humming/buzzing noise that had gotten loud. I was shocked to learn KA didn't hold the warranty on it. I called Appliance Direct; however, with limited time at work for personal business; after sitting on hold a long time for an answer, I had to hang up & get back to work. 27 Feb 24, on my next break, I called the store and they gave me the # to call for warranty ************. I called that number and was totally dumbfounded by the interaction. They gave their name as New Lease Service Contractor. The claim # is 3839215-1; the agent was ****. The person put me on hold to "read the terms and conditions". He then told me that the manufacturers warranty ran out yesterday 26 Feb; & this was not coverable because the noise began the first day. I WAS IN TOTAL SHOCK. The humming of a compressor kicking in is normal & in the beginning it wasnt an obtrusive or concerning sound. He was adamant & had an attitude. These are worthless warranties. They are not KitchenAid backed warranty plans that I believed I was purchasing. The sales invoice does not indicate that the warranty was not KitchenAid. I need these plans canceled and refunded immediately so that I may have KitchenAid provide me extended warranty plans.
      Read More

      Customer Reviews

      18 Customer Reviews

      What do you think? Share your review.

      How BBB Processes Complaints and Reviews

      Start a Review

      Most Recent Customer Review

      Portia L

      1 star

      04/15/2024

      Buyer beware!! Worst experience ever!! We went in the store to buy all or appliances for our new home that was being built. This was when all the shortages were going on. We went in 4 months before we were to move in because we were being told by a lot of stores that they couldn't guarantee when we would even get it. So Appliance Direct said that if we purchased the appliances they would hold them all for us. We purchased warranties on all 5 appliances. A couple of weeks before we were to move in our new house we went back to Appliance Direct to tell them we needed them to deliver the appliances in 2 weeks. We come to find out that they had sold all our 5 appliances to someone else! And we had already paid over $5,000 for them! We can't even move into our new home until the appliances are installed! We had to pick out all different appliances that was in the store. The refrigerator that we had picked out they didn't have anymore. So we had to get a lesser model for more money. Then after we moved in a few weeks later the refrigerator started leaking water on the floor. We called them up and they told us that we had to call the manufacturer for the warranty to get fixed. We called and they told us that the refrigerator was not covered under the warranty because it was refurbished!! They never said anything about it being refurbished! We paid for the warranty and it wasn't any good! They wouldn't give us any money back. We ended up throwing that refrigerator out and having to buy a new refrigerator somewhere else. Worst experience I've ever had ever!!! Don't buy from them, they lie lie lie!!

      Local BBB

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