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BBB Business Review

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Smart Destinations is the provider of Go City Cards and GO SELECT Passes ; the only multi-attraction pass that maximizes the fun, savings and convenience of sightseeing with flexible purchase options for every type of traveler.  Available online and at walk-up retail outlets, the Smart Destinations' Go City Card provides admission to more than 500 attractions across 14 North American destinations including Oahu, New York City, Chicago and San Diego.  The Go City Pass also comes with valuable extras such as a 'skip the line' feature at select attractions and comprehensive city guides that offer insider tips and bonus discounts on shopping and dining.  All of Smart Destinations' passes leverage the company's patented technology and the industry's largest network of attraction partners to save consumers up to 55% compared to purchasing individual tickets.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Smart Destinations, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Smart Destinations, Inc. include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 14 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Reviews are not used in the calculation of the BBB Rating

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

14 complaints closed with BBB in last 3 years | 7 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 6
Billing/Collection Issues 1
Delivery Issues 0
Guarantee/Warranty Issues 3
Problems with Product/Service 4
Total Closed Complaints 14

Customer Reviews Summary Read customer reviews

14 Customer Reviews on Smart Destinations, Inc.
Customer Experience Total Customer Reviews
Positive Experience 3
Neutral Experience 0
Negative Experience 11
Total Customer Reviews 14

Additional Information

BBB file opened: March 21, 2005 Business started: 01/01/2002 in MA Business incorporated 01/01/2003 in DE
Type of Entity


Business Management
Mr. Robert Cartwright, Controller Miss. Crystal Wall, Customer Service Manager
Contact Information
Principal: Mr. Robert Cartwright, Controller
Customer Contact: Miss. Crystal Wall, Customer Service Manager
Number of Employees


Business Category


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Customer Review Rating plus BBB Rating Summary

Smart Destinations, Inc. has received 3.96 out of 5 stars based on 14 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in Eastern Massachusetts, Maine, Rhode Island and Vermont. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.