BBB Business Review
BBB Accredited Business since 01/01/1980
Primerica, Inc. (Headquarters)
Find a Location(770) 381-10003120 Breckinridge Blvd, Duluth, GA 30099-0001 Send email to Primerica, Inc.www.primerica.comView Additional Web Addresses
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BBB Accreditation
A BBB Accredited Business since 01/01/1980
BBB has determined that Primerica, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.
BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.
14 of 706 Locations are BBB Accredited
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Reason for Rating
BBB rating is based on 16 factors. Get the details about the factors considered.
Factors that raised Primerica, Inc.'s rating include:
- Length of time business has been operating.
- Complaint volume filed with BBB for business of this size.
- Response to 232 complaint(s) filed against business.
- Resolution of complaint(s) filed against business.
- BBB has sufficient background information on this business.
Primerica representatives are independent contractors. This BBB report on Primerica's headquarters in Duluth, Georgia, is to serve as the national report on this firm. This ensures that all communications regarding the company are accurate and consistent.
BBBs do not advise consumers of the type of insurance programs they should purchase since each person has different individual needs and requirements. However, we offer a pamphlet entitled "Tips on Life Insurance" as a matter of general information pertaining to the entire subject.
Customer Complaints Summary
| Complaint Type | Total Closed Complaints |
|---|---|
| Advertising / Sales Issues | 35 |
| Billing / Collection Issues | 51 |
| Delivery Issues | 1 |
| Problems with Product / Service | 144 |
| Guarantee / Warranty Issues | 0 |
| Total Closed Complaints | 231 |
Complaint Details | Definitions | BBB Complaint Process | File a Complaint
Additional Information
topLicensing
This company is in an industry that may require licensing, bonding or registration in order to lawfully do business. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
These agencies may include:
Georgia Insurance and Safety Fire Commissioner2 Martin Luther King Drive, S.W., 716 West Tower
Atlanta, GA30334
(404) 656-2070
http://www.inscomm.state.ga.us
Type of Entity
Corporation
Incorporated: April 2010, GA
Number of Employees
2000
Business Category
Financial Services, Investment Securities, Insurance Companies
Products & Services
Primerica offers a variety of financial products and services to consumers through their nationwide sales force.
Alternate Business Names
Primerica, Primerica Financal Services, Primerica Financial, Primerica Financial Services, Primerica Financial Svc, Primerica Financial Services, Inc., Primerica Life Insurance Company, PFS Investments, Inc., Primerica Financial Services Home Mortgages,, Primerica Shareholder ServicesIndustry Tips
Insurance CompaniesAutomobile Insurance
BBBTips on Saving and Investing
Investor Alert! Beware of Companies Offering Quick Riches Selling Precious Metals and Other Commodities
Faith-Based Investment Scams on the Rise
Fraudulent Health Insurance a Growing Problem
Investors Warned Not to Risk Homes to Buy Securities
Selecting a Financial Planner
Travel Insurance - Is it Necessary?
When Investing Protect Your Money: Check out Brokers and Advisers
Will Your Auto Insurance Weather the Storm?
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Industry Comparison ChartX
The information in the table below represents an industry comparison of businesses which are of the same relative size. This is based on BBB's database of businesses located in Metro Atlanta, Athens and NE Georgia. Businesses may engage in more than one type of business. The percent of time the business engages in a type of business is not accounted for. There is no known industry standard for the number of complaints a business can expect. The volume of business and number of transactions may have a bearing on the number of complaints received by BBB.
*Primerica, Inc. is in this range.
Types of Complaints Handled by BBB
BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:
- Advertising or Sales
- Billing or Collection
- Problems with Products or Services
- Delivery
- Guarantee or Warranty
We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.
BBB Complaint Process
Your complaint will be forwarded to the company within two business days. The company will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the company's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.
Industry Tips for Financial Services
Insurance CompaniesAutomobile Insurance
BBBTips on Saving and Investing
Investor Alert! Beware of Companies Offering Quick Riches Selling Precious Metals and Other Commodities
Faith-Based Investment Scams on the Rise
Fraudulent Health Insurance a Growing Problem
Investors Warned Not to Risk Homes to Buy Securities
Selecting a Financial Planner
Travel Insurance - Is it Necessary?
When Investing Protect Your Money: Check out Brokers and Advisers
Will Your Auto Insurance Weather the Storm?
What is BBB Advertising Review?
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
What government actions does BBB report on?
BBB reports on known significant government actions involving business' marketplace conduct.


