Business ProfileforEiffel's Place
Additional business information
BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.
In BBB's general review of Eiffel’s Place’s website, an advertised claim(s) was found for which we requested written substantiation.
BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at
https://www.bbb.org/code-of-advertising
BBB's requests are based on these specific codes:
The complete BBB Code of Advertising may be viewed online at https://www.bbb.org/code-of-advertising. For reference to the standards in question, please see the specific guidelines below:
1.0: Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
20. Warranties or Guarantees
20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.
20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.
20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.
20.4 When advertising “lifetime” warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term “lifetime.”
20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.
29. Subjective Puffery Claims
29.1 Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation.
29.2 Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.
29.3 Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement.
https://eiffelsplace.com/
We contacted the firm regarding the specific advertising below
- 1. Satisfaction Guaranteed Your satisfaction is guaranteed by owner Eiffel Chin and his team of qualified technicians.
- 2. We only use state-of-the-art equipment to take care of your car.
To date the firm has not responded.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 1791 Roswell Rd, Marietta, GA 30062
- BBB File Opened:
- 3/6/2001
- Years in Business:
- 31
- Business Started:
- 1/1/1993
- Business Management
- Mr. Eiffel Chin, Owner
- Contact Information
Principal
- Mr. Eiffel Chin, Owner
Customer Contact
- Mr. Eiffel Chin, Owner
Customer Complaints
0 Customer Complaints
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