The Better Business Bureau is built on clarity, credibility, and trust: values shaped by more than a century of service.
For more than 100 years, local business leaders have come together through BBB to elevate ethical business practices, strengthen consumer trust, and help marketplaces thrive. Working with businesses across North America, BBB provides standards, education, dispute resolution, and credibility tools that support ethical growth, strengthen local economies, and help consumers make confident decisions.
Today, BBB provides marketplace intelligence on more than 6.3 million businesses including more than 380,000 BBB Accredited Businesses.
Trusted by millions
BBB.org is one of the most trusted sources of business information online, receiving more than 2.4 billion data requests each month from search engines, AI platforms, and consumers seeking reliable information about businesses and marketplace trust.
In 2025 alone, users accessed more than 226 million pages of BBB business insights. The platform maintains a Domain Authority score of 91 out of 100, placing it among the most authoritative and influential websites on the internet.
With unmatched local presence, international coordination, and more than a century of earned credibility, BBB is uniquely positioned to strengthen accountability across the modern marketplace.
As trust becomes the defining currency of the digital economy, BBB is helping set the standard for how credibility is built, verified, and sustained in the AI era, and for the century ahead.
How we serve the marketplace
We help businesses build credibility
Standards-based accreditation, education, and tools that reward transparency and responsiveness.
We help consumers choose with confidence
Business profiles, customer reviews, complaint resolution, and alerts when risks emerge.
We strengthen trust in the marketplace
We promote ethical practices and help reduce harm from misleading or deceptive behavior.
We operate locally across the United States and Canada
Local BBBs work directly with businesses and consumers in their regions.