As a BBB Accredited Business, you stand out — in your industry, on the BBB directory, and even in the media. BBB attracts customers to your brand by showcasing the trust and credibility that set you apart from your competition.
BBB drives customer attention to your business
IMPACT
Last year, people searched Better Business Bureau’s websites to discover trusted businesses and charities over
220 million times
In your region, there were more than
12.6 million local business profile views
in 2024.
That represents 12.6 million times when consumers turned to Better Business Bureau Great West + Pacific to research companies in their marketplace and discover BBB Accredited Businesses like yours.
BBB Great West + Pacific serves more than 20 million consumers in Alaska, Central Colorado, Hawaii, Idaho, Montana, Oregon, Washington, and Western Wyoming.
Sources: IABBB data, 2024 & Local data from BBB GW+P, 2024
AUDIENCE
Our audience is the ideal match for your business: financially stable, informed consumers who are ready to buy. With 80% owning homes and an average household income of $98,000, they shop with intent and are looking for businesses they can trust with their purchases.
Source: BBB web data from Claritas, 2024
CONSUMER BEHAVIOR ON BBB.ORG
Consumers turn to BBB.org to find a business they can trust – make sure they find you.
See how potential customers interacted with local businesses in your region last year.
Source: Local data from BBB GW+P, 2024
Source: IABBB data, 2022
When shoppers see the BBB Seal on your website, it sparks trust and confidence in your brand. This year alone, 149,606 local shoppers clicked the BBB Seal to learn more about a business — proof that trust drives action.
Sources: IABBB data, 2024 & Local data from BBB GW+P, 2024
GET A QUOTE
BBB’s Get a Quote tool connects interested consumers directly with your business – at no extra cost. These leads are pre-qualified, coming from consumers who are genuinely interested in your services. Unlike other lead generation platforms, this benefit is included with Accredited Business memberships and is automatically set up upon becoming accredited.
Active Get a Quote users receive 2.3x more leads than other businesses.*
*Accredited Businesses who received a quote in 2024 and responded received, on average, 2.3x more quotes than businesses who have never responded to a quote request.
Source: Local data from BBB GW+P, 2024
RESOLUTIONS
Source: Local data from BBB GW+P, 2024
REVIEWS
Sources: Local data from BBB GW+P, 2024 & Local BBB GW+P BI reporting, 2024
REACHING BEYOND BBB.ORG
BBB’s message reaches consumers hundreds of millions of times each year, amplifying our mission and the credibility of our local Accredited Businesses.
Source: Local data from BBB GW+P, 2024
IN THE MEDIA - 2024
Trusted news sources amplify BBB GW+P’s message and credibility, calling attention to ‘bad actors’ in the market and highlighting the importance of choosing BBB Accredited Businesses – making millions of impressions with thousands of potential customers each week.
Source: Cision report of BBB GW+P, 2024
SOCIAL MEDIA
BBB GW+P's social media keeps your business in the conversation. These channels reach businesses AND consumers alike, helping our audience make confident choices when navigating the marketplace. Through it all, our priority is to point them to businesses they can rely on.
A social media impression is the number of times a piece of content is displayed in a social media feed. This is a combination of organic and paid efforts.
Source: Sprout Social report of BBB GW+P, 2024
FOLLOW US
BBB lives everywhere consumers look—making sure they find and trust businesses like yours. We’re here to help you get noticed and chosen by the right people.
Ready to see what BBB Accreditation can do for you? Let's connect!