Impact
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Discover how BBB helps customers find you
Audience
Behavior
Get a Quote
Resolutions
Reviews
Beyond BBB.org
Media
Impact
Last year, people searched Better Business Bureau’s websites to discover trusted businesses and charities over
227 million times
In your region, there were more than
13.4 million local business profile views
in 2025.
That represents 13.4 million times when consumers turned to Better Business Bureau Great West + Pacific to research companies in their marketplace and discover BBB Accredited Businesses like yours.
BBB Great West + Pacific serves more than 20 million consumers in Alaska, Central Colorado, Hawaii, Idaho, Montana, Oregon, Washington, and Western Wyoming.
Sources: IABBB data, 2025 & Local data from BBB GW+P, 2025
Audience
Our audience is the ideal match for your business: financially stable, informed consumers who are ready to buy. With 80% owning homes and an average household income of $170,000, they shop with intent and are looking for businesses they can trust with their purchases.
Source: National BBB web data from Claritas, 2025
Consumer behavior on BBB.org
Consumers turn to BBB.org to find a business they can trust – make sure they find you. See how potential customers interacted with local businesses in your region last year.
176.8K AB Seal clicks
13.1K Get a Quote connections
87% Complaint response rate
61.8K Customer reviews
Source: Local data from BBB GW+P, 2025
Source: IABBB data, 2022 & 2024
When shoppers see the BBB Seal on your website, it sparks trust and confidence in your brand. This year alone, 149,606 local shoppers clicked the BBB Seal to learn more about a business — proof that trust drives action.
Sources: IABBB data, 2024 & Local data from BBB GW+P, 2024
Get a Quote
BBB’s Get a Quote tool connects interested consumers directly with your business – at no extra cost. These leads are pre-qualified consumers genuinely interested in your services. Unlike other lead generation platforms, this benefit is included with BBB Accreditation and is automatically set up upon becoming accredited.
Active Get a Quote users (folks who responded at least once) receive 2.3x more leads than other businesses.*
Source: Local data from BBB GW+P, 2024
Resolutions
Local businesses that engaged in the resolution process experienced an 87% complaint response rate
Source: Local data from BBB GW+P, 2025
BBB Accredited Businesses had a response rate of 100% of 97,085 published complaints in 2025
Source: Local data from BBB GW+P, 2025
Reviews
BBB reviews stand out because they’re built on trust, transparency, and context. Each review is vetted by BBB and the business has the opportunity to respond, creating a fair and balanced process. That means consumers get credible insights they can trust.
Customer reviews reinforce your business's credibility
In 2025, BBB GW+P local businesses received 61,785 reviews
BBB Accredited Businesses earned 4.2x more positive reviews on BBB.org than non accredited businesses in 2025.
Source: Local data from BBB GW+P, 2025
Reaching beyond BBB.org
BBB GW+P sends weekly consumer-focused newsletters, sharing valuable insights that bring shoppers closer to trusted businesses like yours.
7.5K subscribers to our consumer newsletter
BBB GW+P builds face-to-face trust and credibility with several local communities in our area through involvement in live events.
81 local live events attended
in 2025
Source: Local data from BBB GW+P, 2025
In the media
Trusted news outlets amplify BBB GW+P’s message, spotlight bad actors, and reinforce the value of choosing Accredited Businesses. Each week, BBB reaches thousands of potential customers through ABC, CBS, NBC, Telemundo, and other local stations.
2.2 Billion media impressions
A "Media Impression" measures the number of times an audience views or interacts with a piece of content. In 2025, people in our region heard from or interacted with a story involving BBB more than 2.2 billion times.
Source: BBB GW+P, 2025
4.2K media mentions & appearances
“Media Mentions & Appearances” refers to the number of times BBB was mentioned or featured in a unique, local news story in 2025.
Source: BBB GW+P, 2025
BBB GW+P's social media keeps your business in the conversation. These channels reach businesses AND consumers alike, helping our audience make confident choices when navigating the marketplace. Through it all, our priority is to point them to businesses they can rely on.
A social media impression is the number of times a piece of content is displayed in a social media feed. This is a combination of organic and paid efforts.
Source: Sprout Social report of BBB GW+P, 2024
BBB helps customers find and trust businesses like yours.
We’re here to help you get noticed and chosen by the right people. Ready to see what BBB Accreditation can do for you? Let's connect!
Social media