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BBB drives customer attention to your business

As a BBB Accredited Business, you stand out — in your industry, on the BBB directory, and even in the media. BBB attracts customers to your brand by showcasing the trust and credibility that set you apart from your competition.

IMPACT

Last year, people searched Better Business Bureau’s websites to discover trusted businesses and charities over

227 million times

 

In your region, there were more than

13.4 million local business profile views

in 2025.

 

That represents 13.4 million times when consumers turned to Better Business Bureau Great West + Pacific to research companies in their marketplace and discover BBB Accredited Businesses like yours.

BBB Great West + Pacific serves more than 20 million consumers in Alaska, Central Colorado, Hawaii, Idaho, Montana, Oregon, Washington, and Western Wyoming.

 

Sources: IABBB data, 2025 & Local data from BBB GW+P, 2025

AUDIENCE

Our audience is the ideal match for your business: financially stable, informed consumers who are ready to buy. With 80% owning homes and an average household income of $98,000, they shop with intent and are looking for businesses they can trust with their purchases.

Source: National BBB web data from Claritas, 2024

CONSUMER BEHAVIOR ON BBB.ORG

Consumers turn to BBB.org to find a business they can trust – make sure they find you.

See how potential customers interacted with local businesses in your region last year.

BBB Accredited Business Seal on website

176.8K

AB Seal clicks

Want a Quote from this business? Get a quote

13.1K

Get a Quote connections

Man and woman talking

87%

Complaint response rate

Customer Review Rating. 5/5. Average of 3 customer reviews.

61.8K

Customer reviews

Source: Local data from BBB GW+P, 2025

Source: IABBB data, 2022 & 2024

 

When shoppers see the BBB Seal on your website, it sparks trust and confidence in your brand. This year alone, 149,606 local shoppers clicked the BBB Seal to learn more about a business — proof that trust drives action.

Sources: IABBB data, 2024 & Local data from BBB GW+P, 2024

GET A QUOTE

BBB’s Get a Quote tool connects interested consumers directly with your business – at no extra cost. These leads are pre-qualified, coming from consumers who are genuinely interested in your services. Unlike other lead generation platforms, this benefit is included with Accredited Business memberships and is automatically set up upon becoming accredited.

Active Get a Quote users receive 2.3x more leads than other businesses.*

*Accredited Businesses that received a quote and responded in 2024 got, on average, 2.3x more quotes than businesses that never responded to a quote request.

Source: Local data from BBB GW+P, 2024

RESOLUTIONS

Local businesses that engaged in the resolution process experienced an

87%

complaint response rate

BBB Accredited Businesses had a response rate of

100%

of 97,085 published complaints in 2025

Source: Local data from BBB GW+P, 2025

REVIEWS

BBB reviews stand out because they’re built on trust, transparency, and context. Each review is vetted by BBB and the business has the opportunity to respond, creating a fair and balanced process. That means consumers get credible insights they can trust.

Customer reviews reinforce your business's trust and credibility. In 2025, BBB GW+P local businesses received

61,785 reviews

BBB Accredited Businesses earned

4.2x more positive reviews

on BBB.org than non accredited businesses in 2025.

Source: Local data from BBB GW+P, 2025

REACHING BEYOND BBB.ORG

BBB’s message reaches consumers hundreds of millions of times each year, amplifying our mission and the credibility of our local Accredited Businesses.

BBB GW+P sends weekly consumer-focused newsletters, sharing valuable insights that bring shoppers closer to trusted businesses like yours.

7.5K

subscribers to our consumer newsletter

BBB GW+P builds face-to-face trust and credibility with several local communities in our area through involvement in live events.

81

local live events attended
in 2025

Source: Local data from BBB GW+P, 2025

IN THE MEDIA - 2025

Trusted news sources amplify BBB GW+P’s message and credibility, calling attention to ‘bad actors’ in the market and highlighting the importance of choosing BBB Accredited Businesses. BBB’s message makes millions of impressions with thousands of potential customers each week, viewed on trusted outlets including ABC News, CBS, NBC, Telemundo, and several other local stations.

2.2 Billion

Media impressions

 

A "Media Impression" measures the number of times an audience views or interacts with a piece of content. In 2025, people in our region heard from or interacted with a story involving BBB more than 2.2 billion times.

4.2K

Media mentions & appearances

 

“Media Mentions & Appearances” refers to the number of times BBB was mentioned or featured in a unique, local news story in 2025.

Visit the local BBB Newsroom

Source: BBB GW+P, 2025

SOCIAL MEDIA

BBB GW+P's social media keeps your business in the conversation. These channels reach businesses AND consumers alike, helping our audience make confident choices when navigating the marketplace. Through it all, our priority is to point them to businesses they can rely on.

A social media impression is the number of times a piece of content is displayed in a social media feed. This is a combination of organic and paid efforts.

 

Source: Sprout Social report of BBB GW+P, 2024

FOLLOW US

BBB lives everywhere consumers look—making sure they find and trust businesses like yours. We’re here to help you get noticed and chosen by the right people.

Ready to see what BBB Accreditation can do for you? Let's connect!

Learn about Accreditation