BBB Student Video Contest in Dallas, Lubbock and Wichita Falls

The 2027 theme will be announced soon! Check back for updates or contact us with questions.

BBB will announce the 1st, 2nd and 3rd place winners from the top 5 videos featured on our BBB Instagram and YouTube page. 

First place

First-place student teams will receive $2,000 for the school, a $50 gift card per student, and have their video featured on BBB social media platforms, among other prizes.

Second place

Second-place team members will receive $1,000 for their school, a $50 gift card for each student, and their video will be featured on BBB social media platforms. 

Third place

Third-place team members will receive $500 for their school, a $50 gift card per student, and their video featured on BBB social media platforms.

1. Follow the theme! 

To be announced.

2. Video creation guidelines.

General

• Teams may enter 1 video in the contest.

• Teachers and parents must help ensure that the completed project is solely the work of the student teams.

• The video needs to be submitted by the deadline to qualify for entry.

Video format

• The long-form video must be 60 seconds or less.

• The minimum format resolution is 1920*1080.

• The sound quality must be able to be picked up by YouTube’s automated closed caption.

Content guidelines

• The video needs to feature the BBB theme (See theme tab) for the year.

• The target audience for this video is young adults ages 15 to 24.

• There needs to be a call to action to visit our website (BBB.org/LeaveAReview)

• The video needs to respect our brand guidelines (see brand guidelines tab).

• Teams will use Tiktok, Reels, or YouTube Shorts to create a short video to drive traffic to their long-form video.

3. Student team formation

• The teams need to be approved by the School Administrator.

• The teams are composed of 1 to 4 students.

• The team members need to be students attending the same school.

• The team members can be from different grades. 

Phase one: All video submissions will be evaluated based on the criteria below.

• 30% production quality

• 20% creativity of message

• 20% likes/shares/comments on BBB’s YouTube page

• 30% representation of BBB's chosen theme

Phase two: The top 5 videos selected to advance will be evaluated a second time based on the criteria below.

• 35% production quality & creativity of message

• 20% marketing / engagement on BBB's Instagram page

• 20% representation of BBB's chosen theme

• 25% presentation to Judges

Students will be asked to follow BBB brand guidelines in their videos, found below. This is a great opportunity to learn branding principles and the importance of trademarks in a real-world setting!

 What is a brand?

A company's brand represents their market identity—who they are, what they do, and how their product makes you feel.

So, what is BBB’s brand promise?

BBB = Trust

BBB helps people find businesses they can trust. Customers search businesses online at bbb.org before they buy and look for the BBB Accredited Business seal.

The seal is a symbol of trust and a sign that BBB believes the business is trustworthy.

How to use the BBB brand in your video.

Strong branding requires a consistent and clear message, clear communication of the brand promise, and the use of certain approved language and graphics.

Approved language and graphics are important because they help to convey the brand promise.

Approved language and graphics:

Here is a list of approved language and graphics - and how to use them. Be sure to use them exactly as they appear and as advised.

•  If a letter is capitalized, make sure that it stays capitalized.

•  The BBB logo should only be in blue, black, or white over a dark background - as it appears below.

•  The logo should be featured prominently in the video.

If a trademark ® symbol appears near a word or phrase, be sure to include it. A trademark symbol means that a business has taken steps to make sure that it has a legal right to be the primary user of a word, phrase, or symbol. The public associates trademarked words or phrases with a business. The same goes for a service mark ℠ symbol.

Brand vocabulary:

BBB®

Better Business Bureau®

Start With Trust®

The Sign Of A Better Business℠

BBB Accredited Business

BBB Business Profile

Key phrase: Search BBB.org

Approved logo variations:

No other variations of the BBB logo are allowed. Do not create other logos, images, or icons. These logos all have the trademark ® symbol and ℠ symbol.

Protected space around all logos:

So that it can always be clearly seen, it is important that logos have a protected area around them. No colors or other graphics should be too close to the logo. Protected space allows the logo to remain easily recognizable. The logo should have a white background. Reverse logos (white logos) will have a blue or black background.

Can a school or teacher register more than one team?

Yes!

Can students participate individually?

Yes!

How much help can teachers or other adults provide?

Students should perform all work related to the video creation.

What equipment do students need to participate?

No special equipment is required! Students can create their video using whatever tools are available to them, whether that’s a smartphone, school-provided equipment or professional video gear. Creativity and storytelling matter more than having expensive equipment.

Can students use copyrighted music, images or video clips?

No. To protect the BBB brand and the submission visibility, copyright-protected content may not be used outside of BBB-provided materials.

Do students need permission to appear in a submitted video?

Yes. Students should receive verbal permission from anyone who appears in their video before recording or submitting their entry. If a child under age 13 appears in the video, additional parent or guardian consent is required, and a separate form must be completed to comply with COPPA requirements.

How will submitted videos be used by BBB?

Submitted videos may be shared by BBB for promotional and educational purposes, including promoting the Student Video Contest and celebrating participating students. Videos may be featured on BBB websites and social media channels, shown at the BBB Torch Awards ceremony, or used in other communications related to the contest and BBB educational programs.

What is BBB?

For more than 100 years, Better Business Bureau has been a non-profit organization helping people find businesses, brands and charities they can trust.

Vision: A marketplace where buyers and sellers can trust each other.

Mission: To be the leader in advancing marketplace trust.

We do this by:

• Setting standards for marketplace trust

• Encouraging and supporting best practices by engaging with and educating consumers and businesses

• Celebrating marketplace role models

• Calling out and addressing substandard marketplace behavior

• Creating a community of trustworthy businesses and charities

What is BBB Accreditation?

If a business has been accredited by the BBB, it means BBB has determined that the business meets our standards. This includes a commitment to continue to uphold BBB Accredited Business Standards. Businesses pay a fee for BBB Accreditation review and monitoring for continued compliance and for support of BBB services to the public. View our detailed standards.

What is a BBB Business Profile?

On a BBB Business Profile, you will find:

• History & general information regarding the business: business creation date, names of principals, alternate names for the business, licensing information etc.

• BBB rating

• Customer complaints and reviews (last 3 years)

• BBB Investigations, Ad Review

• Recent Government Actions