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What's your business's BBB rating?

Each week, 3,700,000 people come to the BBB to find Better Businesses. In fact, BBB.org is among the top .0001% of the most trafficked websites globally. 

Is your business's BBB.org profile one that projects trust?

Find Your Company's Rating

Your Business Belongs Here

Show everyone, including your employees, how good you really are.

Every business says they’re “better,” but the ones that earn and display the BBB Seal back it up. That’s why it’s The Sign of a Better Business℠.

Lead by example and be recognized as a business that people can instantly trust.

Apply Now

The Business Case for Trust

80% of people prefer to do business with a BBB Accredited Business. Why? Because trust matters, and the BBB Seal is The Sign of a Better Business℠, instantly letting people know your company values trust. 

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Spotlight on Trust

Crain's Business released its annual Fast 50 list, ranking the region's 50 fastest-growing technology companies list. Nine out of the 50 companies are BBB Accredited - including number 3 Kin Insurance with over 9,000% growth in the last 5 years is a BBB Member!

View the List
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Trust Matters

Trust is essential for business success, but there’s a gap—90% of executives believe their customers trust them, while only 30% of customers agree. PwC’s (BBB-Accredited since 1944!) 2024 Trust in US Business Survey highlights why closing this gap matters.

PwC's 2024 Trust Survey
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Business are Focusing on Trust

A recent Salesforce survey found that a customer's trust in a company makes them more likely to:

  • Buy more products/services
  • Recommend a business
  • Spend more money
Read the Details

Five reasons B2B companies apply for BBB Accreditation

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Boost Visibility in Search and AI Results

Boost your visibility online—BBB Accreditation helps your business show up in search, strengthens credibility, and protects your brand’s reputation.

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Expand Your Business Network

From exclusive networking events to potential board service, BBB connects you with like-minded business leaders who value ethics, trust, and community impact.

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Attract and Retain Top Talent

Displaying the BBB Accredited Business seal shows current and potential employees that your company is serious about ethics. It’s a value-add that supports a healthy workplace culture.

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Protect Your Reputation with Expert Support

Your dedicated BBB Account Executive helps ensure that no complaint goes unanswered. They’re your front line of defense against surprise low ratings or unresolved issues.

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Invest in a Mission Your Team Already Trusts

Your team already relies on BBB for trusted info. Supporting our mission shows you're committed to a safer, more transparent marketplace for all.

Join the Ranks of Better: BBB Accredited Businesses

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Executive benefits of BBB Accreditation

  • Reputation management
  • Instantly communicate ethics and trust
  • Attract top talent
  • Align and network with other ethical companies

Learn how your organization can be recognized as a Better Business