The Business Case for Trust

The business case for trust

80% of people prefer to do business with a BBB Accredited Business. Why? Because trust matters, and the BBB Seal is The Sign of a Better Business℠, instantly letting people know your company values trust.

Your Business Belongs Here

Is your business's BBB.org profile one that projects trust?

Show everyone, including your employees, how good you really are.

Every business says they’re “better,” but the ones that earn and display the BBB Seal back it up. That’s why it’s The Sign of a Better Business℠.

Lead by example and be recognized as a business that people can instantly trust.

Apply now

Man in a suit stands smiling in front of BBB accreditation plaques displayed on a wall.

Spotlight on trust

Crain's Business released its annual Fast 50 list, ranking the region's 50 fastest-growing technology companies list. Nine out of the 50 companies are BBB Accredited - including number 3 Kin Insurance with over 9,000% growth in the last 5 years is a BBB Member!

View the list

Bar chart showing a 60% gap between values of 90 and 30.

Trust matters

Trust is essential for business success, but there’s a gap—90% of executives believe their customers trust them, while only 30% of customers agree. PwC’s (BBB-Accredited since 1944!) 2024 Trust in US Business Survey highlights why closing this gap matters.

PwC's 2024 Trust Survey

Two people shaking hands, smiling in a blurred office setting, symbolizing agreement or partnership.

Business are focusing on trust

A recent Salesforce survey found that a customer's trust in a company makes them more likely to:

Buy more products/services
Recommend a business
Spend more money

1. Boost visibility in search and AI results

Boost your visibility online—BBB Accreditation helps your business show up in search, strengthens credibility, and protects your brand’s reputation.

2. Expand your business network

From exclusive networking events to potential board service, BBB connects you with like-minded business leaders who value ethics, trust, and community impact.

3. Attract and retain top talent

Displaying the BBB Accredited Business seal shows current and potential employees that your company is serious about ethics. It’s a value-add that supports a healthy workplace culture.

4. Protect your reputation with expert support

Your dedicated BBB Account Executive helps ensure that no complaint goes unanswered. They’re your front line of defense against surprise low ratings or unresolved issues.

5. Invest in a mission your team already trusts

Your team already relies on BBB for trusted info. Supporting our mission shows you're committed to a safer, more transparent marketplace for all.

Join the ranks of Better: BBB Accredited Businesses

Join thousands of businesses committed to building trust in Chicagoland and Northern Illinois. BBB Accredited Businesses demonstrate their dedication to integrity, transparency, and putting customers first- giving consumers confidence in the companies they choose to do business with.

Team discussing ideas around a conference table, with a woman actively speaking and others listening intently in a bright office.

Executive benefits of BBB Accreditation

Reputation management
Instantly communicate ethics and trust
Attract top talent
Align and network with other ethical companies

Learn more about BBB Accreditation

Fill out the form below to discuss how BBB membership can help enhance your visibility and trust signals.

What's your business's BBB rating?