You’ve seen them before: Facebook posts designed to grab your attention and stop your scrolling. There are many versions. Some tug at your heartstrings with lines like “Ten cute puppies that will melt your heart” or “Let Suzy know she is still beautiful, even after surgery.” Other versions offer exciting prizes, such as “Like this post and click on the link for a free first-class flight to anywhere in the US!” Unfortunately, many of these posts are created by scammers, striving to collect as many Facebook “likes” as possible.What Exactly is Like-Farming?Like-farming on Facebook is a technique in which scammers create an eye-catching post designed to get many likes and shares. Posts often give people emotional reasons to click, like, and share, such as adorable animals, sick children, or political messages. For example, some posts claim that Facebook will donate money for every comment or share. As more people like and share the post, it appears in more news feeds, giving the post a much wider audience.Why Do Scammers “Farm” for Likes?As with many scams, like-farming has several different aims. When scammers ask you to “register” in order to win a free iPad or a free flight, this is a way to steal your personal information. Other versions can be more complex. Often, the post itself is initially harmless – albeit completely fictional. But when the scammer collects enough likes and shares, they will edit the post and add something malicious. That’s often a link to a website that downloads malware to your machine. Other times, once scammers reach their target number of likes, they strip the page’s original content and use it to promote spammy products. They may also resell the page on the black market. These buyers can use it to spam followers or harvest the information Facebook provides. Protect Yourself from Like-Farming with These TipsYou can keep yourself safe from falling victim on Facebook by keeping in mind a few simple tips:· Use your good judgement. If a post says you can win something that sounds too good to be true, it probably is. If a post tugs at your heartstrings and isn’t about someone you know personally, be wary about the truthfulness of its contents.· Don’t click “like” on every post in your feed. Scammers are counting on getting as many mindless likes as possible, so be sure you only “like” posts and articles that are legitimate. Don’t help scammers spread their con.· Be cautious when it comes to sharing your personal information. Never give out personal information, such as your full name, telephone number, address, etc. to a person or company you don’t know or trust. · Update your web browser. Make sure you always have the latest version of your browser. That way, if you do accidentally click on a scammer’s post, your browser will be more likely to warn you about suspicious sites. For More InformationFor more tips on how to avoid scams, check out BBB.org/scamtips. In addition, if you’ve fallen victim to this type of scam, you can help others avoid being scammed by filing a report BBB.org/scamtracker. Stay up on the latest scams by subscribing to BBB Scam Alerts emails.