Children's Food & Beverage Advertising Initiative
child eating health food

 Welcome to the Children's Food & Beverage Advertising Initiative (CFBAI).

CFBAI, or the Initiative, is a voluntary self-regulation program comprising 18 of the nation's leading food and beverage companies and quick-serve restaurants. The Initiative was created in 2006 to shift the mix of foods advertised to children under age 12 to encourage healthier dietary choices and healthy lifestyles. Since 2006, CFBAI and its participants have contributed to being a part of the solution to childhood obesity by improving the children's food advertising landscape.



Participants' Pledges:

American Licorice Company Kellogg Company
Burger King Corp. The Kraft Heinz Company
Campbell Soup Company Mars, Incorporated
The Coca-Cola Company McDonald's USA, LLC
Conagra Brands, Inc. Mondelēz Global, LLC
The Dannon Company Nestlé USA
Ferrero U.S.A, Inc. PepsiCo, Inc.
General Mills, Inc. Post Foods, LLC
The Hershey Company Unilever United States