Children's Food and Beverage Advertising Initiative
child eating health food

 Welcome to the Children's Food and Beverage Advertising Initiative.

The Initiative is a voluntary self-regulation program comprising many of the nation's largest food and beverage companies. The Initiative is designed to shift the mix of foods advertised to children under 12 to encourage healthier dietary choices and healthy lifestyles.



Participants' Pledges:

American Licorice Company Kellogg Company
Burger King Corp. The Kraft Heinz Company
Campbell Soup Company Mars, Incorporated
The Coca-Cola Company McDonald's USA, LLC
ConAgra Foods, Inc. Mondelēz Global, LLC
The Dannon Company Nestlé USA
Ferrero U.S.A, Inc. PepsiCo, Inc.
General Mills, Inc. Post Foods, LLC
The Hershey Company Unilever United States