(Getty Images)
Better Business Bureau is warning consumers about Precision Equine Cryotherapy, LLC and its affiliated brand, Precision Canine Cryotherapy, following a pattern of complaints alleging the business misrepresented licensing requirements for its training and equipment.
Consumers across North America report spending between $13,000 to $25,000 on cryotherapy machines and training, believing they could legally offer these services for equine and canine clients. Complainants say the business advised them that rebranding cryotherapy and muscle scraping as “Cold Fascia Mobilization” would allow them to operate without state-required veterinary or massage therapy licenses.
In reality, many states do require licensing or veterinary oversight for these services. One consumer said she only discovered the legal restrictions after receiving a cease and desist letter from her state’s attorney general. BBB could not find independent recognition of “Cold Fascia Mobilization” as a licensed or approved practice.
Despite repeated outreach by BBB in February, March, and April 2025, the business and its owner, Brady Case, have not responded. BBB has assigned the business an “F” rating and urges caution.
“We are deeply concerned that individuals are investing substantial sums into products which may require medical licensing or certified training for commercial application,” said Dene Joubert, Investigations Manager at BBB. “False advertising not only undermines consumer trust but also poses significant risks—including potential injury, reputational harm, legal ramifications, and considerable financial loss.”
BBB has received 15 complaints in the past year. The company advertises through Facebook and its websites pecryo.com and pk9cryo.com, claiming to operate under veterinary supervision and offer “industry-leading equipment” and “in-depth training.” However, BBB could not verify any professional licenses or veterinary partnerships, and found no documentation to substantiate the company’s claims.
What consumers should do:
- Verify licensing requirements with your state board before purchasing training or offering wellness services.
- Check BBB.org to research companies before investing in high-cost programs or products.
- Report concerns of fraud to the BBB Scamtracker at BBB.org/ScamTracker.
This warning was submitted by BBB Great West + Pacific.