(BBB)
A dealership built on tradition, community, and innovation: Behind the Business with Route 128 Honda in Reading, Massachusetts
Route 128 Honda began its journey in September 2022, founded by Dan Loggins, Owner, General Manager, and industry veteran with 26 years of experience in the industry.
Over the years, the business has grown and adapted, blending time-tested customer service with the benefits of modern technology. The dealership also prides itself as a multi-lingual establishment, ensuring that language is never a barrier in providing clear communication and service. They speak many languages including English, French, Spanish, Portuguese, Haitian Creole, Hindi, and Urdu.
“In my three decades in this industry,” Loggins said, “the business has changed dramatically. Technology has played one of the biggest roles. By embracing modern digital tools, the team can quickly access and manage customer information securely, streamlining processes and supporting a paperless environment that protects both privacy and safety. This commitment to innovation is balanced by a continued focus on the personal touch that comes from my years of industry experience.”
Loggins is hands-on in guiding his team and setting clear goals. His approach emphasizes professional growth, collaboration, and maintaining a supportive work environment that directly benefits customers. By nurturing talent and fostering an inclusive atmosphere, Route 128 Honda has built a team that values both efficiency and genuine care in every interaction.
“The best part of running this business,” Loggins said, “is helping my staff reach their full potential and being able to give back to the community.”
Community involvement remains a key part of the dealership's identity. Route 128 Honda actively contributes to local initiatives, including an annual drive for the Reading Food Pantry and Toys for Tots. This spirit of giving back is woven into the business philosophy, ensuring that success is shared and benefits extend beyond the showroom.
Speaking of community, Loggins explained his love for working and living in Massachusetts, “We live in an area known for its academic excellence and being a thriving hub of technology and life sciences, which is a great attraction for the top talent.”
Route 128 Honda has a variety of new and used vehicles which prides itself on offering a transparent buying process. They also offer comprehensive financing and have a full automotive service and repair shop.
Route 128 Honda has been an Accredited Member of the Better Business Bureau since 2023. For more information about Route 128 Honda, check out their BBB Profile. To learn more about BBB and read more stories like this, visit Behind the Business Stories with BBB in Eastern MA, ME, RI & VT.
As a matter of policy, BBB does not endorse any product, service, or business.
