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Traditionally, the focus on building trust has been heavily emphasized in B2C marketing. However, with the increasing complexity of B2B transactions, a recent study reveals that 84% of B2B buyers emphasize trust and relationship building as critical aspects influencing their purchasing decisions (Sana Commerce, 2022). Does this call for a similar shift in B2B marketing strategies? Overlooking the importance of building trust can be costly for any business. Below are a few of the many reasons your business should focus on fostering trust.
1. Businesses are consumers too
As a B2B-focused commercial business, it’s crucial to recognize that businesses are also consumers. Just like individuals, they value trust and reliability when making purchasing decisions. By obtaining BBB Accreditation, you signal your fellow businesses that you uphold the highest standards of honesty and integrity.
2. Competitive advantage in contract bidding and partnerships
Building trust isn’t just about impressing potential clients; it’s also about fostering stronger relationships with stakeholders and partners. Potential partners are more likely to choose a partner they can trust. Accreditation proves your commitment to reliability and ethical business practices, ultimately increasing your chances of winning contracts and expanding business partnership opportunities.
3. Aligning with the Sign of a Better Business
In a world of choices, standing out as a trustworthy business in the commercial industry is essential. The Sign of a Better Business, the BBB Seal, is universally recognized as the #1 sign of trust. Like many other regions, Maryland relies on BBB.org to identify reputable businesses. Aligning your brand with BBB Accreditation instills confidence in potential customers and solidifies your reputation as a reliable partner with other businesses.
4. Leveraging Accreditation in multiple ways
Along with displaying the Sign of a Better Business, the BBB seal, numerous exclusive ways to leverage accreditation to your advantage exist. From using digital marketing services, online trust monitors, and alternative dispute resolution to attending Better Business webinars and events. Accreditation is a powerful differentiator that separates you and reassures your future B2B partners of your commitment to excellence.
As you navigate through the B2B landscape, remember that trust is the currency that fuels lasting relationships. By getting accredited, you’re investing in the trust and confidence of your business partners. Take the next step in solidifying your reputation as a trustworthy business in the marketplace.
Visit BBB.org/get-accredited to learn more!
