BBB Cincinnati: Letters from the BBB Cincinnati President & CEO and Board Chair

Better Business Bureau was named to Fast Company's 2024 Brands That Matter list in the Heritage Brands category.  To quote Fast Company: "The go-to place for scoping out business credibility, Better Business Bureau continues to ensure trust, integrity, and consumer protection for their users with resources such as business profiles, ratings, and scam-prevention tools.  "The Sign of a Better Business" campaign generated more than 500 million impressions and 11 million YouTube video views.  The BBB scam Tracker was ranked as the Best Scam Fighting Tool of 2023, having helped prevent an estimated $24.3 million in potential fraud losses."

 

While it's nice to receive this such prestigious recognition, it's more important that the 6000 plus Accredited Businesses (ABs) throughout Southern Ohio, Northern Kentucky, and Southeast Indiana find value in the work this BBB does to ensure trust and integrity in our business community.  Last year alone this BBB provided reports on our local businesses more than 1.8 million times, sharing the good news about our ABs' business practices and calling out those businesses whose practices would not qualify them for accreditation.  As an Accredited Business, you can also help ensure that trust in our business community.  Post the BBB Accredited Business seal on your website and use it in all your marketing: on TV, billboards, business cards, Facebook, LinkedIn, wherever you promote your business. The BBB Accredited Business seal distinguishes you from your competition. You've earned it; use it!

 

Hopefully, many of you were able to attend the outstanding AI Leadership Learning webinar earlier this month.  It's just one of a series of Leadership Learning webinars BBB is bringing to our Accredited Businesses to help you set yourself apart. (If you weren't able to listen live, a recording will be sent to those registered).  We will be bringing you a lot more on the topic of AI in the months ahead. Every business, no matter the size, no matter the industry, should be looking for ways to incorporate AI into its operations.  You'd probably be amazed to learn how much AI has already inserted itself into your business.  Now is the time for you to take the initiative in the AI arena and BBB will be there to help you take the reins. 

 

Even though BBB is nearly 100 years old, and a Heritage Brand that Matters, the BBB remains committed to bringing our Accredited Businesses the very best tools to help you maintain your company's vibrancy and relevance in the ever-changing world in which we live and work. Stay tuned for more innovative tools to help you stay ahead of the curve in 2025!