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A home for natural healing: Behind the Business with PK Health & Wellness in Natick, MA

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A home for natural healing

PK Health & Wellness of Natick, Massachusetts has been holistically healing people through chiropractic care, acupuncture, and massage since 2021. 

Founded by the husband and wife team of Dr. Pheng Kouch and Patchamol (Pat) Kanjanakuha, often referred to as “PK Squared,” have 20 years of experience naturally helping people manage a variety of health concerns. Dr. Kouch is a chiropractor and Pat is a licensed acupuncturist.  

The philosophy at PK Health & Wellness is to do good work, be fair, and put the patient first.

“People are in pain when they come to us,” Pat said, “so it is our job to be as empathetic, understanding, and patient as possible and to find the best solution to help them using the three disciplines we offer.”

“We have patients who travel quite a distance to see us and we want to make their visit as productive as possible,” Dr. Kouch added, “so we’ll try to wrap in a full workup for them across our different practices.”

PK Health & Wellness strives to cure or lessen the pain through referrals within their business, says Pat. 

“We will often see one patient,” Pat explained, “and then they’ll bring in their child and then partner and pretty soon we have the whole family!”

Word of mouth has proven to be the best way to gain new clients. PK Health & Wellness utilizes social media, mom’s groups and reviews and is active in the Natick community by participating in local farmer’s markets and supporting the Natick High School football team.

Being a relatively new business, Kouch said that being a BBB Accredited Business has helped tremendously when people are “searching for a chiropractor. Having the BBB Accreditation gives us immediate credibility and lends a sense of trust to people who may not know us through referrals."

Kouch explained that growing and expanding their business has been the biggest challenge. PK Health & Wellness currently has six practitioners and hopes to expand by at least one more. It’s not always easy to find the right people.

“We want to make sure we find people that are not only qualified,” Kouch explained, “but they have the right vibe and energy.”

PK Health & Wellness offers three primary types of care:

  1. Chiropractic services for disc bulges and herniations, arthritis, and stenosis. They perform chiropractic adjustments and provide corrective exercises and rehabilitation services, along with chiropractic massage therapy. 
  2. Traditional acupuncture includes the use of traditional Chinese medicine, cupping, gua sha, electroacupuncture, and moxibustion as well as scalp acupuncture, facial acupuncture, auricular acupuncture, and more. 
  3. Orthopedic style massage focuses on reducing or eliminating pain, and can include dealing with issues through deep tissue massage, pin and stretch, myofascial release, and more. 

PK Health & Wellness serves the Natick, Wellesley, Weston, Framingham, and Sherborn communities and accepts all main insurances. 

PK Health & Wellness has been a BBB Accredited Member since 2023.

For more information on PK Health & Wellness, check out their BBB Business Profile. To learn more about BBB and read more stories like this, visit Behind the Business Stories with BBB in Eastern MA, ME, RI & VT.

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