Lunch & Learn - Analytics for Small Business

Understanding What’s Working in Your Marketing

Many small businesses invest in marketing but are unsure what is actually driving results. This session introduces simple, free tools that help business owners understand how customers find their business, how visitors interact with their website, and which marketing efforts generate real leads.

Designed for non-technical business owners, this session will walk through practical ways to use Google Business Profile, Google Analytics, and Microsoft Clarity, along with a brief introduction to how AI tools can help interpret marketing data.