(BBB GWP)
Tuesday, September 16, 2025, at 10 a.m. HT / 1 p.m. PT / 2 p.m. MT
Register now for free!
About the webinar
If you run a service-based business, your reputation wins or loses the job. Most prospects have already Googled you and your firm and compared you to competitors before you ever hear from them. When your credibility isn’t clear, they move on.
This webinar shows you how to close that gap. You’ll see the signals prospects actually look for and how to put them front and center, so you attract best-fit clients, shorten the sales cycle, and generate more leads.
What you’ll take away
- The 5 credibility signals prospects look for before hiring a service-based business
- Simple fixes to make your online presence match the quality of your work
- Examples of service businesses turning credibility into more clients and contracts
- A practical checklist you can use this week to look established and trustworthy
Exclusive bonus: Attendees receive The Get Chosen Checklist, a one-page guide that helps you put these steps into action right away.
Meet the speakers
Dale Dixon
CINO, BBB Great West + Pacific
Dale Dixon is Chief Innovation Officer at BBB Great West + Pacific. He helps businesses compete and win through ethics, communication, and trust. A seasoned speaker and author, he shares practical insights with thousands of professionals each year.
Tom Conradt
Co-Founder, Boxelder Consulting
Tom Conradt is lead attorney and co-founder of Boxelder Consulting. He directs resolution strategy for tax relief clients and has more than 10 years of experience negotiating with the IRS, helping people resolve challenges and move forward confidently.