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When it comes to branding, simply updating the logo is not enough. Branding is a strategic, long-term approach that helps small businesses succeed. If you haven't prioritized your branding yet, the following 10 branding tips for small businesses will help you get started. Before diving into these tips, however, consider for a moment how important branding for a small business really is.
Why branding matters
Did you know that it takes approximately five to seven impressions before someone will remember your brand? That means a lead or potential customer must see your logo, name, or brand at least that many times before it will stick.
A strong branding strategy elevates businesses. Branding is the foundation of a solid company, and without a strong brand, it becomes as challenge for people to remember you, let alone comimg back to make a purchase. Having a strong brand is crucial for success.
10 branding tips every small business should consider
If you're a small business owner, now is the time to step up your branding. Many small businesses become stuck in the middle of success, with a good reputation for quality products or services, but may not have a really strong brand identity. To avoid this common pitfall, consider the following 10 branding tips for small businesses:
1. Know the competition
Before building a brand that stands out from the crowd, know who and what you are up against. Conducting a competitor analysis is an excellent way to see what other businesses in your industry are doing so you know how to differentiate yourself and capture the attention of potential customers by making a unique impression.
2. Be uniquely you
Once you understand who your competition is, start defining who you are and how you are different from the rest. Be yourself, and don't try to be something you're not just to stand out; that's not how branding works. Your brand is a reflection of who you truly are, so your customers can be as confident in and excited about your products and services as you are.
3. Invest in visual identity
Visual identity encompasses everything from the brand logo to the colors throughout your website. It's also the first impression your brand will make on potential customers.
If you want to build a brand that stands out, then create a brand identity that's unique to you. Make sure the logo, colors, and other visual elements reflect your business’s values.
4. Carefully define your brand's mission and values
Your brand's mission is the "why" behind your business, and the brand's values are the principles you live by. They're the reason you're in business. Clearly defining these two important aspects and sharing them with your customers will set your business apart and build loyalty.
5. Identify the ideal customer
Remember, you don't need to be all things to all people. Instead, focus on your niche and building a strong reputation in that space. Target customers are people who are interested in that niche. Work towards identifying and understanding who they are, what values are important to them, and their shopping habits in order to target them effectively.
6. Create a cohesive brand voice
The brand's voice should be consistent throughout the website, social media pages, and other marketing materials. As a small business, make sure your brand voice is friendly, professional, and trustworthy.
7. Stand for something
Your brand should stand for something, such as a charitable cause or a specific movement, that reflects who you are and what you represent. This stance should be in direct correlation with your brand mission and values, and it will give customers a reason to do business with you.
8. Stand by your word
Your brand is a promise to your customers. If you don't, you'll lose customers and harm your reputation for trustworthiness. Make certain that your brand is authentic and that you keep the promises made to customers.
9. Create products and services that stand out
Your company's brand is only as strong as the products or services you offer. If customers aren’t interested in what you are offering, they'll shop elsewhere. Offer products that are high in demand, align with your brand values, and are unique in order to differentiate you from your competitors.
10. Don't be afraid to be different
The market and customer needs change. Think about how your brand is able to adapt to changes in the market and how to accommodate customer needs. If you're not willing to change, then it becomes more of a challenge to stay ahead of your competition. The best brands are always changing, and look for new ways to keep a competitive edge.
Improve your branding with more tips from the BBB.
Building a strong brand is an essential aspect of running a successful business. Build a business that stands out by building a brand identity that's unique to you, your customers, and your small business.
Looking for more tips on running your small business? Then head over to the BBB business news feed for more great tips and tricks!