BBB and Daniels Fund Ethics Initiative Thought Leadership Event Set for Oct. 3

September 06, 2017

Nationally recognized speaker, author and brand strategist, Justin Foster, will keynote the Oct. 3 thought-leadership event titled, TRUST - It’s the Bacon In Your Business. In his keynote address and live case study, Justin will demonstrate how in today’s hyper-connected and competitive landscape, businesses and individuals need to find their "bacon" - a way to stand out and differentiate themselves while providing unique and delightful customer experiences.

He will also illustrate how the world's most interesting brands embrace their unique, inherent allure and become irresistible - like bacon - and how business leaders can leverage trust as the ultimate competitive advantage for your brand.

Based in Austin, Texas, Justin Foster believes that nothing matters until you connect to the heart. And that when you connect to the heart, it changes how you live, lead and brand. Along a journey that started on a cattle ranch in eastern Oregon to 49 states and 6 countries, Justin has worked with leaders of every sector and industry to help them create vibrant, relevant, mission-based brands. Co-founder of the branding firm root + river, Justin is a relentlessly optimistic advocate for unleashing the power of being human - and a vocal supporter of leaders who want to eliminate all that is average and stale in their organizations.

Justin has worked with Fortune 1000 corporations and entrepreneurs and has published two books, “Oatmeal vs. Bacon: How to Differentiate in a Generic World” and “Human Bacon: A Man's Guide to Creating an Awesome Personal Brand”. His writing has also been featured in Forbes, Strategy, Fast Company and All Business.

This event is presented by the Better Business Bureau Institute for Marketplace Trust and the Daniels Fund Ethics Initiatives at the Colorado State University College of Business, University of Northern Colorado Monfort College of Business and University of Wyoming College of Business.

Tickets to the event are $40 and includes breakfast and a copy of Justin’s book, “Oatmeal vs. Bacon: How to Differentiate in a Generic World”. Registration information is available at or call 970-488-2045.

About Better Business Bureau Institute for Marketplace Trust
BBB Institute for Marketplace Trust is a 501(c)(3) education foundation that provides businesses and consumers with education, resources and training on ethics. In fiscal year 2016-2017, the BBB Institute reached more than 5,000 people via outreach and education programs and awarded more than $13,000 in ethics scholarships and honorariums.