BBB Name and Logo Policy

Authorization to Use BBB Trademarks

a. General authorization. During the term of this agreement, BBB grants you a nonexclusive, non-assignable and nontransferable license to advertise your BBB Accreditation and use BBB trademarks only as set out in this agreement. You agree that BBB trademarks may not be otherwise used, copied, reproduced, or altered in any manner.

b. Use of Accreditation Plaques and Decals. You may display the BBB Accreditation plaque and decal at your place of business and at trade shows. You may also display the decal on your business-owned vehicles.

c. Use of BBB Seal. You may, within the scope of permission granted below, advertise your BBB Accreditation by using the BBB Accredited Business seal ("the seal") as it may be modified by BBB. BBB will provide the seal in various sizes to you. You must receive prior written permission to use another size, and approval will not be granted unless the new size meets minimum height requirement for "BBB" of 1/8 inches tall. Nothing in this agreement or in your use of the seal or BBB name will give you any right whatsoever in the BBB name or seal, or in similar names or seals, beyond the right granted in this agreement.

d. Advertising BBB Rating. You may, within the scope of permission granted below, advertise your BBB rating. Upon learning of a change in your BBB rating, you must immediately correct any advertising that includes the rating. You are encouraged to include the seal (and statement of BBB Accreditation when permitted) in conjunction with advertising your BBB rating.

e. Scope of Permission.

i. Offline advertising media. You may state "BBB Accredited Business" or you may display the seal in the following media: newspapers, periodicals, billboards, posters, direct mail, flyers, yellow pages or other directory advertising, telephone, TV or radio spots, business cards, stationery, invoices, facsimile cover sheets and other business documents. If all your physical locations are within this BBB’s service area, you may advertise your Accreditation wherever you do business. If you have physical locations in other BBBs’ service areas, your advertising rights are restricted to this BBB’s service area unless permitted by agreement(s) with other BBBs. You may advertise your BBB rating wherever you are permitted to display the seal in offline advertising media except that you may not advertise your BBB rating in yellow pages or any other directory that cannot be immediately revised if your BBB rating changes.

ii. Online Advertising

Places:  You may display the BBB Accredited Business seal on your website or sites where you advertise so long as the seal is current and hyperlinks to your BBB Business Review.  The seal may also be used in the signature block of email correspondence with a hyperlink to your BBB Business Review.  You may also, at your option, state “BBB Accredited Business” and/or advertise your BBB rating on your website or sites where you advertise, so long as the site may be immediately revised should the BBB rating change and as long as the usage does not imply that the accreditation or rating applies to a different business or entity.


Advertising sites include your social media platforms such as LinkedIn and Facebook.

Current seals include the text Click for Review.

A franchisor’s accreditation does not cover its franchisees.  Each franchisee must obtain accreditation through its local BBB.  A franchisor’s website may not mislead a consumer that its franchisees are each also accredited if they have not obtained separate accreditation.

iii. Prohibited and Acceptable Usages: You may only use the Marks as described above.  An accredited business is not permitted to reference BBB in commercial advertising or similar promotions in such a manner as to state or imply that a product or service is endorsed or preferred by BBB. Prohibited usages include, but are not limited to:

  1. Statements such as: “Member, BBB,” “Registered with BBB,” “Check our record with the BBB.”

  2. Use of BBB plaques, reviews or other BBB correspondence in sales materials or presentation books.

An accredited business may state “BBB Accredited since [and may include date of accreditation]” or “Accredited by the Better Business Bureau” or “Check our BBB Business Review” with a hyperlink to an accredited business’s review.

An accredited business is not authorized to use the “Start With Trust®” service mark under any circumstances.