BBB Accredited Business Profile

RockAuto, LLC

RockAuto, LLC

(608) 661-1376

RockAuto, LLC

18 years in business
6418 Normandy Ln
Madison, WI 53719-1149
Fax Numbers
  • (608) 819-6350
Additional Phone Numbers
  • (866) 762-5288
Additional Email Addresses
BBB File Opened: 08/27/2003
Business Started: 10/19/1999
Business Started Locally: 10/19/1999
Business Incorporated: 10/19/1999 in WI
Type of Entity
Limited Liability Company (LLC)
Contact Information
  • Principal: Mr. James A. Taylor, President
  • Principal: Ms. Jessa Torvik, Marketing Manager
Business Category
  • New Auto Parts
  • Catalog Shopping
  • Online Retailer

Service Area
We service the following area(s): Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virgin Islands, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Alternate Business Names
  • Rock Auto
BBB accredited business



This company offers the worldwide shipment of new auto parts directly to customers.  The online catalog includes axles, brakes, engines, exhaust systems, radiators, sensors, steering components, suspensions, transmissions and much more for both new and classic vehicles and light trucks.

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BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.

RockAuto, LLC

RockAuto, LLC


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