Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
      Country
          Country

          Find a Location

          Verlo Mattress Factory Stores has 4 locations, listed below.

          *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

            Country
            Please enter a valid location.
            • Verlo Mattress Factory Stores

              6501 W Layton Ave Greenfield, WI 53220-4522

              BBB Accredited Business
            • Verlo Mattress Factory Stores

              2089 Wisconsin Ave Grafton, WI 53024-2625

              BBB Accredited Business
            • Verlo Mattress Factory Stores

              2510 S Green Bay Rd Racine, WI 53406-4926

              BBB Accredited Business
            • Verlo Mattress Factory Stores

              11100 W Burleigh St Wauwatosa, WI 53222-3212

              BBB Accredited Business

            Business ProfileforVerlo Mattress Factory Stores

            Mattress
            Multi Location Business
            BBB accredited business

            At-a-glance

            Customer Reviews

            This business has 0 reviews

            Customer Complaints

            4 complaints closed in last 3 years

            2 complaints closed in last 12 months

            BBB Rating & Accreditation

            Accredited Since: 1/18/2013

            Years in Business: 12

            Customer Reviews are not used in the calculation of BBB Rating

            Overview of BBB Rating

            Overview

            Verlo Mattress Factory Stores specialize in made-to-order mattress sets, as well as futon frames and mattresses, adjustable beds, bed frames and sleep accessories.

            Business Details

            This is a multi-location business.

            Find a Location

            Verlo Mattress Factory Stores has 4 locations, listed below.

            *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

              Country
              Please enter a valid location.
              • Verlo Mattress Factory Stores

                6501 W Layton Ave Greenfield, WI 53220-4522

                BBB Accredited Business
              • Verlo Mattress Factory Stores

                2089 Wisconsin Ave Grafton, WI 53024-2625

                BBB Accredited Business
              • Verlo Mattress Factory Stores

                2510 S Green Bay Rd Racine, WI 53406-4926

                BBB Accredited Business
              • Verlo Mattress Factory Stores

                11100 W Burleigh St Wauwatosa, WI 53222-3212

                BBB Accredited Business
              BBB File Opened:
              7/28/2011
              Years in Business:
              12
              Business Started:
              7/28/2011
              Business Started Locally:
              7/28/2011
              Business Incorporated:
              6/2/2011
              Accredited Since:
              1/18/2013
              Type of Entity:
              Limited Liability Company (LLC)
              Alternate Business Name
              • FWR Wisconsin, LLC
              • Verlo Mattress Factory Store of Delafield
              • Verlo Mattress Factory Store of Glendale
              • Verlo Mattress Factory Store of Grafton
              • Verlo Mattress Factory Store of Greenfield
              • Verlo Mattress Factory Store of Racine
              Hours of Operation

              Primary

              M:
              9:00 AM - 8:00 PM
              T:
              9:00 AM - 8:00 PM
              W:
              9:00 AM - 8:00 PM
              Th:
              9:00 AM - 8:00 PM
              F:
              9:00 AM - 8:00 PM
              Sa:
              9:00 AM - 5:00 PM
              Su:
              11:00 AM - 5:00 PM
              Business Management
              • Matt Verhaalen, Controller
              • Chris Nolte, CEO
              • Matt Gruber, Assistant Controller
              • Dirk Stallmann, President
              Contact Information

              Principal

              • Matt Verhaalen, Controller
              • Dirk Stallmann, President

              Customer Contact

              • Dirk Stallmann, President
              Additional Contact Information

              Fax Numbers

              • (414) 282-3829
                Primary Fax

              Email Addresses

              Industry Tip

              BBB Tip: Shopping for a mattress? Do your research

              Customer Complaints

              4 Customer Complaints

              Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

              File a Complaint

              Most Recent Customer Complaint

              10/20/2023

              Complaint Type:
              Guarantee/Warranty Issues
              Status:
              Answered
              I am seeking your assistance to resolve and issue that I have been attempting to correct for over 5 months, with little if any success.My wife and I are in our eighties, and both have back issues. On May 18th I had scheduled back surgery, so we decided to purchase a new mattress. Since our son purchased a mattress from Verlo, and was pleased with it, we choose to also purchase a mattress from them ahead of my surgery.On April 26th, 2023, we visited the Verlo store located in Grafton, Wi. We choose a **9 model which included their life Time Comfort Grantee. The mattress was delivered on May 8th, 10 days prior to my scheduled surgery. Upon delivery there were lumps on one side of the mattress, making it impossible for us to sleep in it. Verlo sent out an individual to open the mattress and level out the two layers of foam, we were asked in a rude manner by the service person dont you know how to work a zipper. Within the week we started to notice lumps in their mattress topper, one of which was approximately 18 to 20 inches by 4 inches wide, on my wifes side of the bed, making it very uncomfortable for her to sleep on.After calling and complaining about their mattress topper, two individuals came out to make, some adjustments, resolving nothing. They stated that they would replace the topper, in an attempt to rectify the problem. It did not, in fact the lumps were unchanged and the body impression created a larger lump in the middle of the mattress. Which I tried to smooth out by doing my back exercised on the middle of the bed. Their suggestion was to rotate the mattress monthly. Being an elderly couple there was no way we could do this, our son-in-law did it once and I also managed to do it one time, this did nothing to improve our comfort.They finally agreed to create more support to the frame by adding 6 metal supports 3 to each side of our king size bed. At that time they replaced the mattress topper for the second time, the results was the same, but, only a bit smaller. We have tried every means available to us, to resolve this issue, including having an attorney send a letter, to no avail. In part because it was sent to the store were the mattress was purchased and not to corporate.I have a folder fille with copies of correspondence via emails and letters. On September 28th, I thought that the matter was finally over, when we reached a mutual agreement with ***********************, General Manager. The agreement was that we would upgrade to their **11 model, paying the difference in price of $799.90, plus tax. He further stated that ********************* ********* (Customer Relations Manager) would contact us when she returned off vacation.********************** was familiar with us and our problems with the mattress we purchase, and would contact us to discuss the details. After receiving an email on October 3rd, we ended up talking on the phone on October 6th.We reviewed the proposed arrangements With the General Manager, and agreed in principal in the settlement. However I had asked that the one time Life Time Comfort Guarantee be included since I was paying the up charge for the new mattress. She stated that there was no way that the guarantee would be included. I will admit that I became argumentative, and the conversation ended up with her withdrawing the upgrade offer. She then told us they will buy back the mattress for the purchase price of $2,490.10 plus tax, not including the $450.00 we paid for the box springs. just after telling us that we would need a 2 inch box spring instead of the 4 inch that we got with the **9 mattress otherwise it would be very difficult for us to enter and exit our bed.As I stated I have a folder filled with correspondence and this is a summary of those discussions, I believe I did not misrepresent any of the statements above, and am looking for a full refund of $2,910.00 since I can no longer trust their negotiations since so far they have been in bad faith.
              Read More

              Customer Reviews

              0 Customer Reviews

              What do you think? Be the first to review!

              How BBB Processes Complaints and Reviews

              Start a Review

              Local BBB

              BBB Serving Wisconsin

              BBB Reports On

              BBB reports on known marketplace practices.

              BBB Business Profiles may not be reproduced for sales or promotional purposes.

              BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

              When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

              BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

              As a matter of policy, BBB does not endorse any product, service or business.