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BBB Accredited Business since

Phone: (877) 798-7933 6650 W State St Unit D103, Wauwatosa, WI 53213 View Additional Email Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This business is an online retailer specializing in road/mountain biking needs, including accessories, components, clothing, tires/tubes, tools, supplies, nutrition, plus eco-friendly products.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: February 25, 2011 Business started: 12/01/2009 in WI Business started locally: 12/01/2009
Type of Entity

Sole Proprietorship

Business Management
Mr. Dean Truettner, Owner
Contact Information
Principal: Mr. Dean Truettner, Owner
Business Category

Sporting Goods - Retail Sportswear - Retail Sunglasses Tools - Hand Pumps - Supplies & Parts Seating Companies Clothing - Retail Bicycle Racks & Security Systems Exercise Equipment & Machines - Sales Sporting Goods Stores (NAICS: 451110)

Method(s) of Payment
Visa, MasterCard, Discover, American Express, Pay Pal or Google checkout.

Additional Locations

  • 6650 W State St Unit D103

    Wauwatosa, WI 53213 (877) 798-7933


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.