BBB Accredited Business Profile

(877) 798-7933

8 years in business
6650 W State St Unit D103
Wauwatosa, WI 53213-2827
Additional Email Addresses
BBB File Opened: 02/25/2011
Business Started: 12/01/2009
Business Started Locally: 12/01/2009
Type of Entity
Sole Proprietorship
Business Management
  • Mr. Dean Truettner, Owner
Business Category
  • Sporting Goods Retail
  • Bicycle Security Systems
  • Exercise Machines
  • Retail Sportswear
  • Sunglasses
  • Hand Tools
  • Clothing
  • Pump Supplies
  • Seats

Service Area
We service the following area(s): Southeastern Wisconsin
Methods of Payment
  • Visa, MasterCard, Discover, American Express, Pay Pal or Google checkout.
BBB accredited business



This business is an online retailer specializing in road/mountain biking needs, including accessories, components, clothing, tires/tubes, tools, supplies, nutrition, plus eco-friendly products.

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BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.


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