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BBB Business Review

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BBB Accredited Business since

Duluth Trading Company

Additional Locations

Phone: (608) 424-1544 Fax: (888) 950-3199 View Additional Phone Numbers 170 Countryside Dr, Belleville, WI 53508

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company is an online retail and catalog shopping service providing clothing, outerwear, tools and equipments services.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Duluth Trading Company meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Duluth Trading Company include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 13 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

13 complaints closed with BBB in last 3 years | 5 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 7
Billing/Collection Issues 0
Delivery Issues 2
Guarantee/Warranty Issues 0
Problems with Product/Service 4
Total Closed Complaints 13

Customer Reviews Summary Read customer reviews

11 Customer Reviews on Duluth Trading Company
Customer Experience Total Customer Reviews
Positive Experience 2
Neutral Experience 1
Negative Experience 8
Total Customer Reviews 11

Additional Information

BBB file opened: June 28, 2000 Business started: 10/29/1986 in WI Business started locally: 10/29/1986 Business incorporated 10/29/1986 in WI
Type of Entity


Business Management
Mr. Steve Schlecht, President Mr. Mark Pickart, Retail Store District Manager Ms. Eena Taylor, E-Commerce Manager
Contact Information
Customer Contact: Ms. Joan Conlin, Director of Customer Experience
Principal: Mr. Steve Schlecht, President
Business Category

Mail Order & Catalog Shopping Mens Clothing & Furnishings - Retail Womens Apparel - Retail Internet Shopping Men's Clothing Stores (NAICS: 448110)

Alternate Business Names
Duluth Holdings, Inc.

Customer Review Rating plus BBB Rating Summary

Duluth Trading Company has received 3.98 out of 5 stars based on 11 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.