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BBB Business Review

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BBB Accredited Business since

Tropical Traditions, Inc.

Phone: (866) 311-2626 Fax: (866) 508-8761 823 S Main St Pmb 219, West Bend, WI 53095

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This is an internet based company offering online shopping of organic and natural products.   Their main product is their virgin coconut oil.  They also offer natural products, nutritional supplements, organic foods, pet foods, household products and skin care products. 

To reach this company for any customer service related questions, please contact

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Tropical Traditions, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Tropical Traditions, Inc. include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 1 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

1 Customer Review on Tropical Traditions, Inc.
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 1

Additional Information

BBB file opened: September 22, 2003 Business started: 03/25/2002 in WI Business started locally: 03/25/2002 Business incorporated 03/25/2002 in WI
Type of Entity


Business Management
Mr. Travis E. Wales, Vice President Mr. Brian W. Shilhavy, CEO
Contact Information
Principal: Mr. Travis E. Wales, Vice President
Business Category

Internet Shopping Food Products - Organic Organic/Green Products Mail Order & Catalog Shopping Vitamins & Food Supplements Wired Telecommunications Carriers (NAICS: 517110)

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Customer Review Rating plus BBB Rating Summary

Tropical Traditions, Inc. has received 5 out of 5 stars based on 1 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.