Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Optima Batteries has 1 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    Business ProfileforOptima Batteries

    Battery Manufacturers
    BBB accredited business

    At-a-glance

    Customer Reviews

    1/5stars

    Average of 3 Customer Reviews

    Customer Complaints

    13 complaints closed in last 3 years

    4 complaints closed in last 12 months

    BBB Rating & Accreditation

    Accredited Since: 3/4/2010

    Years in Business: 52

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Related Categories

    Overview

    Optima Batteries offers batteries and battery supplies within the United States.

    Business Details

    Location of This Business
    5757 N Green Bay Ave, Milwaukee, WI 53209-4408
    BBB File Opened:
    1/7/2009
    Years in Business:
    52
    Business Started:
    1/1/1972
    Business Started Locally:
    1/1/1972
    Business Incorporated:
    11/19/1990
    Accredited Since:
    3/4/2010
    Type of Entity:
    Corporation
    Alternate Business Name
    • Johnson Controls Battery Group, Inc.
    Business Management
    • Craig Planton, Manager of Customer Support
    Contact Information

    Principal

    • Craig Planton, Manager of Customer Support

    Customer Contact

    • Craig Planton, Manager of Customer Support
    Additional Contact Information

    Email Addresses

    Customer Complaints

    13 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Most Recent Customer Complaint

    10/31/2023

    Complaint Type:
    Sales and Advertising Issues
    Status:
    Answered
    I purchased a Optima ****** Group34 battery from **** two and a half year ago, installed it in my Acura Legend, and all was well for about 9 months. At that point, the original ****** failed to hold any charge whatsoever, so I had it charged at Napa and reinstalled it to try again, dead within 2 days. I went back to Napa, had them swap it out for a new Group 34 ****** with the newest dated one they had (as the old one had a sticker showing it was already 4 years old when I had bought it). All seemed good, for about 6 months, at which point the second battery failed too. Thinking maybe its my car I went down a big and quite expensive rabbit hole trying to have multiple mechanics find a parasitic drain that turned out to be nonexistent, I even went so far as to replace the alternator and have every chassis ground point cleaned. To no luck, the second ****** had a dead cell. Took it back to Napa, and they again, swapped it out for another freshly dated Group 34 ****** (thing was a month off the factory line). Now its 8months later, and I went outside to start my car today only to find out this third battery has also completely gone dead. At this point, Ive had 3 failure on these ****** models within 2 and a half years and am requesting that Optima replace this failed third Group 34 ****** with a Group 34 YellowTop to allow me to isolate the ****** design as the point of failure. Looking forward to hearing back soon.
    Read More

    Customer Reviews

    3 Customer Reviews

    What do you think? Share your review.

    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    Scott B

    1 star

    08/26/2022

    Optima was once regarded as the absolute best in AGM batteries. I have purchased 4 to date over many years, and even had one stolen based upon the brand and cost. I purchased their Optima Digital 400 Battery Charger/Maintainer some time ago to keep in case of need. It was stored in garage in original box, the area is warm and dark and without any issue. I opened the package for the first time this week to tend to an AGM battery that appeared to be in need of charging or replacement. The unit immediately started to fall apart. The grey backing plate that holds the unit together was brittle, and discoloring and crumbled like styrofoam. It was likely a bad molding and could not stand the test of time. I did hook it up as nothing else seemed amiss and unit did not get hot or show any other issues. The item lit up, and helped measure the current battery and charged. I reached out to the company and received a rather terse email in reply. It was not under warranty and they would not assist. I was scolded for not keeping a receipt. Unit has serial number and date code on bottom, and box has clear sticker from inventory of purchase at their approved retailer. I was NOT asking for a free replacement or free repair, just to see what if anything should be done. The unit failed prematurely due to age, material, and workmanship. Were they negligent in build quality ?? Was there a recall ?? Is this a known and covered issue ?? Unfortunately their representative was more concerned with warranty coverage by proof of receipt and worry that I might have purchased second hand. Nice way to start off your product failure thru no fault of client, huh ?? I am happy to mail unit back, now in pieces to show their lack of quality and commitment. I can only offer that they lost a client for life and I will never use their batteries nor charges again. I can only suggest to other consumers to look to brands that stand behind their products.

    Optima Batteries Response

    08/29/2022

    Optima customer service received the email inquiry from ************* and his wife about an issue with their D400. We were working on gathering all information from the customer about their charger before deciding how we could help them. Before we could even gather all information and determine the best way to help them, he responded with the same information that is in the review above.***************** charger shows crumbling deterioration of the plastic component on the back of the charger. We have never seen this type of issue on one of our chargers and it appears that some external force is at work here (possible strong chemicals or excessive heat). We do not believe this to be a manufacturing defect.If ************* would like to reopen the conversation, he can reach back our to Customer Service. We'd be happy to work on a solution.

    Customer Response

    08/30/2022

    The battery charger was never used. It was stored since new in the manufacturers packaging with all items in the plastic bags. Unit was never used or tested, other than by factory. What is clear in pics and under close inspection, the mold for this unit was likely made with styrofoam. The plastic used did not properly form and left pockets. Over time the unit crumbled and disintegrated when finally opened. This is a manufacturing error and not uncommon with cheap foreign built products where cost is main culprit. Optima chose not to assist immediately and help with a defective product. Pics were offered, shipping at consumer cost was offered, and ultimately a fair repair would have been accepted by consumer. I believed in product and Optima as a brand, unfortunately they dont stand behind their product and had made excuses here and with us to avoid simply doing the right thing. Unit was not damaged or overheated by consumer, only contributing factor was age and poor workmanship.

    Local BBB

    BBB Serving Wisconsin

    BBB Reports On

    BBB reports on known marketplace practices.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business.