BBB Tips: Small Business Saturday

November 23, 2016

Roanoke, VA – The seventh annual Small Business Saturday (SBS), which takes place November 26th this year, is a day designed to support and promote small businesses during the long and busy Thanksgiving holiday weekend. BBB is helping to spread awareness of Small Business Saturday and encouraging businesses and consumers to participate.

Small Business Saturday was founded in 2010 as a counterpart to Black Friday and Cyber Monday and is held on the Saturday after Thanksgiving. This shopping holiday encourages shoppers to visit brick and mortar businesses that are small and local.

Small Business Saturday has also become big business. According to the National Federation of Independent Business (NFID), 95 million consumers participated in 2015. Those who were aware of SBS spent a reported $16.2 billion with independent retailers and restaurants. There’s nothing small about that.

BBB offers the following tips when you “shop small” on Small Business Saturday:

Get involved. Many communities are hosting special events, and being involved in SBS shows that you support the businesses that make your community unique. Find out what local events are happening in your area on the Small Business Saturday website

Do your research. Check out businesses ahead of time and find out what past customers have to say at Find out what stores and businesses in your area are participating in Small Business Saturday by going to

Sign-up for email alerts. Many stores have Small Business Saturday specials just for people who have signed up to receive their emails.

Check social media. Many small businesses will advertise their SBS sales via social media, so be sure to check your favorite small businesses on Twitter, Facebook, or Instagram. Use #ShopSmall to search for information or to share plans with your friends.

Ask for gift receipts and save warranty information. A gift receipt can be tucked into a gift item or card so that the recipient can return or exchange a gift if it’s not just right. Be sure to pass along any information about returns, exchanges, repairs, and warranties to the person who will use the item.

For more information, please visit or contact the BBB Serving Western VA at (540) 342-3455 or (800) 533-5501.

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