BBB Identifies Top Scams Using New “Risk Index”

New algorithm identifies cons that are riskiest to consumers: men more vulnerable than women, and young adults at highest risk.
March 03, 2017

In 2016, more than 32,000 reports were submitted to BBB Scam Tracker. With the start of Fraud Prevention Month, BBB has released our National Top 10 Scams of 2016 and now our new BBB Risk Index exposes the top 10 most risky scams.

Even though many scams have gone high tech, the riskiest scam is the face-to-face home improvement scam, with fake check scams running a close second, according to the new BBB Risk Index, a sophisticated analysis that goes beyond volume to look at the risk each scam type poses. The inaugural BBB Scam Tracker Annual Risk Report provides a comprehensive insight into scams based on reports made to BBB Scam Tracker in 2016.

“Scammers damage the reputations of the well-respected brands they spoof, and they slow business growth by making consumers hesitant to do business online. Every dollar stolen by a scammer is a dollar not spent with a reputable business that has competed fairly to earn those dollars,” says Ashley Casselman, Communications Manager of BBB Serving Western Ontario.

To see the full BBB Risk Report, visit If you spot a business or offer that sounds like an illegal scheme or fraud? Tell us about it. Help us investigate and warn others by reporting what you know. Visit us at

About BBBFor more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2015, people turned to BBB more than 172 million times for BBB Business Reviews on more than 5.3 million businesses and Charity Reports on 11,000 charities, all available for free at There are local, independent BBBs across Canada, United States, and Mexico, including BBB Serving Western Ontario, which was founded in 1983 and serves Chatham-Kent, Elgin, Essex, Huron, Lambton, Middlesex, and Norfolk counties.