Charity Review


Better Business Bureau helps donors make informed giving decisions and promotes high standards of conduct among organizations that solicit contributions from the public. It produces reports about local and national charities, evaluating them against comprehensive Standards for Charity Accountability, and publishes a magazine, the Wise Giving Guide, three times a year.

BBB does not rank charities, but rather seeks to assist donors in making informed judgments about those that solicit their support. Evaluations are done without charge to the charity and are posted for free public access on BBB's website.

BBB reports on local and nationally soliciting charities that the public has most often asked about as well as charities that request to be evaluated. Charities that are found to meet all BBB's Standards for Charity Accountability have the option of signing a license and paying a fee for the use of a BBB Accredited Charity Seal that can be displayed on their websites and in their fund raising materials.


For Donors:

BBB ’s Charity Review Program provides information to potential donors on the ethical practices and accountability of charities in Canada to assist those donors in making educated giving choices. We ask the questions to which donors want answers to take the guess work out of wise giving. Our Charity Review reports are based on an evaluation of BBB Wise Giving Alliance’s 20 Standards for Charity Accountability, which set guidelines for best practices in governance, measuring effectiveness, financial management, and fundraising and communications.

BBB advises donors to avoid or be extremely cautious when giving to nondisclosure charities (i.e. those that have not provided BBB with any of the requested information). Instead, let us help you find a trusted Accredited Charity that matches your interests. If you’re looking for information on a charity that isn’t currently on or, let us know at


For Charities:

BBB receives over 33,000 inquires from donors each year looking for information on charitable organizatios. When donors come to BBB looking for information on your organization, what do you want them to find? 

Our Standards for Charity Accountability go beyond the requirements of federal laws and regulations to provide guidelines for ethical and accountable practices. Let us help to strengthen your organization by helping you to meet our Standards – we’ll even do it for free. Become a BBB Accredited Charity to be eligible to participate in the Charity Seal Program. While the Charity Seal Program does involve a fee to use our trademarked BBB Charity Seal, accreditation and our assistance is free.

Start by completing our online charity evaluation questionnaire, which relies on documents that your organization should already have and asks only a few questions. Contact our Charity Review Deparment to access your login information. To help you breeze through the questionnaire, use our Charity Evaluation Checklist as a guide. Need help logging in? Email for assistance.