How BBB Helps You Get More Business

April 12, 2017


BBB has a great new way to get the word out about your trusted, Accredited local business: the Co-Op Advertising Plan.

On behalf of our Accredited Businesses, the BBB Serving West Michigan has negotiated competitive advertising rates for television, radio, outdoor advertising, and digital advertising with Western Michigan media providers. These ad rates are passed straight through to our Accredited Businesses with no additional markup. Because of the nature of this program, there’s a tremendous amount of flexibility regarding which programs are available and for how long your business would like to participate. 


Your Advertising Options:

  1. Television
    We’ve negotiated for 30-second television spots and your ads will be served up with frequency, reach of up to 200,000 viewers, and rates on top local stations such as Wood-TV8WOTV-4WZZM13, and WWMT News 3.

  2. Radio
    There are opportunities to advertise with the four highest-rated radio stations serving the West Michigan area at competitive rates. These stations include WGRD 97.9B93.71300AM/106.9FM, and 95.7 WLHT with potential reach upwards of 200,000 listeners.

  3. Outdoor Advertising
    The outdoor advertising plans allow you to choose from an array of board types, rotations, and location to tell your story to local commuters. Electronic boards are available in the Greater Kalamazoo area by Adams Outdoor Advertising, as well as around Holland. Outfront Media offers electronic billboards in Grand Rapids and in the Greater Grand Rapids area. Electronic billboard advertisements will appear every 9 seconds on one of three image-rotating boards in the specified area and plans ranging from 4 weeks to 52 weeks.

  4. Digital Advertising
    The available digital marketing options are trackable and flexible, allowing you to customize your digital ads for all types of screens, channels, and social networks. 


We’re tremendously excited to be able to make these wonderful opportunities available to our hard-working Accredited Businesses, and we hope that you’ll take advantage! You can learn more about this opportunity here.