BBB helps people find and recommend businesses, brands, and charities they can trust in Western Michigan.

People today are overwhelmed with choices – and often unsure about where to find verified, unbiased information.

There are more than 30 million businesses in North America alone; and hundreds of thousands of sites around the world where people shop online. There are thousands of free and subscription websites that offer a range of information, including reviews, reports, directories, listings, and gripe sites.    

BBB is the one place consumers and businesses can find it all.

For over 100 years, BBB has helped people make smarter purchasing decisions and is evolving to meet fast changing marketplace needs.

  • BBB sets standards for ethical business behavior and monitors compliance. Almost 400,000 Accredited Businesses meet and commit to our high standards.
  • BBB helps consumers identify trustworthy businesses, and those that aren’t, through more than 4 million BBB Business Reviews.
  • BBB sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say.
  • BBB sets standards for and evaluates the practices of thousands of charities so that donors know where their money is going.
  • BBB coaches businesses on ethical behavior and how to build stronger, more trusting relationships with their customers.

In 2015, people turned to BBB more than 172 million times for BBB Business Reviews on more than 5.3 million businesses and Charity Reports on 11,000 charities, all available for free at BBB.org.

There are local, independent BBBs across the United States, Canada and Mexico, including BBB Serving Western Michigan, which was founded in 1937 and serves 38 counties in the Lower Peninsula from the Indiana border to the Mackinac Bridge. Through our efforts, BBB helps millions of people each year.

The Council of Better Business Bureaus (CBBB) is the network hub for BBBs in the US and Canada. Like BBBs, CBBB is dedicated to fostering honest and responsive relationships between businesses and consumers -- instilling consumer confidence and advancing a trustworthy marketplace for all.


2627 East Beltline Ave SE, Ste 320
Grand Rapids, MI 49546 

Office Hours: 
8:30 AM - 12:00 PM 
1:00 PM -  4:30 PM
Monday thru Thursday 
8:30 AM - 12:00 PM
12:30 PM - 3:30 PM 

Contact us by Phone, Fax or Email:
(616) 774-8236 (Grand Rapids area)
(800) 684-3222 (from Western Michigan only) 
(616) 774-2014 (FAX)


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