BBB Accredited Business Profile


(616) 787-1000


57 years in business
7575 Fulton Street East
Ada, MI 49355-0001
Additional Phone Numbers
  • (616) 787-7000
  • (616) 787-6000
Additional Website Addresses
BBB File Opened: 01/03/1970
Business Started: 10/09/1959
Business Incorporated: 09/06/1949 in MI
Type of Entity
Contact Information
  • Principal: Mr. Doug De Vos, President
  • Customer Service: Ms. Paula Voss, Legal Specialist
  • Mr. Scott Balfour, Vice President Legal
  • Mr. Steve Van Andel, Chairperson
Business Category
  • Multi-Level Selling Companies
  • Cookies & Crackers
  • Vitamins & Food Supplements
  • Skin Care
  • Cleaning Supplies
  • Air Purifying & Cleaning Systems & Equipment
  • Cosmetics - Wholesale & Manufacturers
  • Hair Products and Equipment
  • Health & Diet Food Products - Wholesale & Manufacturing
  • Water Filtration & Purification Equipment

Products & Services
Alticor Inc. is the parent firm for the following business units: Amway Corp and Access Business Group, LLC. Amway Corporation was founded in 1959 by Rich DeVos and Jay Van Andel. Amway is a multi-level direct selling company operating in the United States, U.S. Territories, Puerto Rico, Canada, and other markets globally. A separate reports is available for Acess Business Group, LLC upon request.
Alternate Business Names
  • Alticor, Inc.
  • Amway Corporation, Alticor
Number of Employees: 
BBB accredited business


BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for three years from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.




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