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(616) 787-1000


58 years in business
7575 Fulton Street East
Ada, MI 49355-0001
Additional Phone Numbers
  • (616) 787-7000
  • (616) 787-6000
Additional Website Addresses
BBB File Opened: 01/03/1970
Business Started: 10/09/1959
Business Incorporated: 09/06/1949 in MI
Type of Entity
Contact Information
  • Principal: Mr. Doug De Vos, President
  • Customer Service: Ms. Paula Voss, Legal Specialist
  • Mr. Scott Balfour, Vice President Legal
  • Mr. Steve Van Andel, Chairperson
Business Category
  • Multi-Level Sales
  • Cookies
  • Vitamins and Supplements
  • Skin Care
  • Cleaning Supplies
  • Air Purification Systems
  • Cosmetic Manufacturers
  • Hair Products
  • Wholesale Health Products
  • Water Purification Equipment

Additional Information
  • Alticor Inc. is the parent firm for the following business units: Amway Corp and Access Business Group, LLC.
Products & Services
Amway Corp operates using a form of marketing and distribution called "Direct Selling." Amway markets over 450 company branded products to consumers with a business plan by which independent distributors can earn income on retail sales of Amway products and services and by sponsoring other distributors who do the same. Each distributor is an independent businessperson, whose individual success depends upon his or her own efforts and the selling efforts of those whom they sponsor.
Alternate Business Names
  • Alticor, Inc.
  • Amway Corporation, Alticor
Number of Employees: 
BBB accredited business


BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.




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