Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Auto-Owners Insurance Group has 115 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.
    • Auto-Owners Insurance Group

      6101 Anacapri Blvd Lansing, MI 48917-3968

      BBB Accredited Business
    • Auto-Owners Insurance Group

      570 Seminole Rd Ste 101 Muskegon, MI 49444-3749

      BBB Accredited Business
    • Auto-Owners Insurance Group

      2401 East Paris Ave SE Grand Rapids, MI 49546-6132

      BBB Accredited Business
    • Auto-Owners Insurance Group

      3687 Old 27 S Unit 5 Gaylord, MI 49735-7720

      BBB Accredited Business
    • Auto-Owners Insurance Group

      4085 Sweeney Dr. Mount Pleasant, MI 48858-6631

      BBB Accredited Business

    Customer ReviewsforAuto-Owners Insurance Group

    Insurance Companies
    HeadquartersMulti Location Business
    View Business profile
    View Business profileBBB accredited business

    Star rating
    10 word minimum.

    You can use up to 2000 characters

    Provide Your Info to Leave a Review

    Thank you for taking the time to leave a review! Please enter your information below to submit your review to BBB. Your first name and first initial of your last name will display online. Your full name will only be used to allow the business to verify that you are a customer.

    All fields are required.

    This is automatically determined using your first name and the first initial of your last name.
    How would you like to confirm your review?
    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Verify your phone number

    Enter the 6 digit code sent to the phone number ending in undefined

    If you have not received a code within 2 minutes, you can re-send it.

    101 Customer Reviews

    Sort By
    • Date
    • Highest Rating
    • Lowest Rating
    • Review from Michael S

      1 star

      04/16/2024

      Auto-Owners home insurance field agent "Benjamin r" (Lancing, Michigan) tries his best to deceive home-insured clients by paying much less than the replacement value. (How does one repair or replace siding when the insurance company doesn't pay enough for either?) If they send Ben, ask for a different field agent or switch insurance companies.

      Auto-Owners Insurance Group Response

      04/19/2024

      We appreciate the feedback from Mr. ***8. It is common in the insurance industry for replacement cost policies to require work to be completed in order to claim the replacement cost. Initially a payment is made based on the actual cash value of repairs, as outlined in the policy. The balance is paid when the work is completed, and the final invoice is provided. In addition to the policy, documentation was sent to Mr. **** with the initial payment on March 13, explaining the actual cash value and how to claim the balance of the replacement cost. Our branch manager also had a detailed discussion with Mr. ****, however, if questions remain we are happy to answer them.
    • Review from Michael C

      1 star

      04/10/2024

      I cannot emphasize enough how much I regret choosing Auto-Owners Insurance for my various policies. My recent experiences with them have been nothing short of a nightmare, and I feel compelled to warn others about the pitfalls of dealing with this company.Let's start with their claims process, which is an absolute circus. After my car suffered damage from a pothole, my certified mechanic diagnosed a transmission issue directly caused by the incident. However, when Auto-Owners sent their appraiser, suddenly, they miraculously turned into transmission experts, claiming the damage wasn't related. I didn't realize their appraisers held PhDs in mechanical engineering! It's absurd and insulting to be treated as if I don't know what's happening with my own vehicle.But wait, it gets worse. Last year, when hail damaged the siding on one side of my home, I thought I could count on Auto-Owners to come through. Instead, they delivered another round of disappointment. Despite the obvious need to replace the siding with the same color to maintain the aesthetics of my home, they insisted that because my original siding was discontinued and sun-damaged, I should just accept a different color. Are you kidding me? Do they think I want my house to look like a patchwork quilt of mismatched colors?The sheer incompetence and lack of empathy displayed by Auto-Owners Insurance is mind-boggling. Dealing with them has been nothing short of a stress-inducing nightmare, and now I'm left with no choice but to start the arduous process of finding a new insurance provider for my home, auto, life, and business policies.Save yourself the headache and avoid Auto-Owners Insurance at all costs. They're not worth the hassle or the frustration.

      Auto-Owners Insurance Group Response

      04/15/2024

      Thank you for the opportunity to respond. It is the goal of Auto-Owners Insurance to pay all that is owed on each claim. We inspected Mr. ****** vehicle and have informed him of our findings. With his home, we have paid in accordance with the policy. We continue to be open to additional discussion and any new information that may be available.
    • Review from Kenny A

      1 star

      04/05/2024

      The worst insurance company I ever had for 20 years. They deny all kinds of legitimate claims with excuses. Don't waste your time and money on this useless company. They're pretty expensive too. With Auto Owners' home policy as if you don't even have coverage.
    • Review from Pam S

      1 star

      04/04/2024

      Looks like I'm not the only one with issues with Auto Owners. I had a homeowners policy with Auto Owners. I purchased this policy through Zorn Insurance in Vidalia, GA and my agent was Angela B. In March, 2023 water began to pour down my chimney into my fireplace. I called Angie and told her about the water but also told her I didn't want to file a claim at that time. In April, we had 2 hail storms in Soperton. In June, we realized we still were having water issues and hired a guy to build a "cricket" to route the water around the chimney and off the roof. In August we had 2 or 3 really bad wind storms. We lost 2 pine trees and a huge pecan tree. You would think the hail and wind might have made things worse with my situation. In November, I realized the paint on the right side of my fireplace was beginning to crack.. I called Angie and filed a claim. Auto Owners Adjustor, Ben P, called and said he was sending an independent adjuster, Brandon Doty, to inspect the damage. He walked all over my roof and then came inside. He placed a moisture meter on the side where the paint was and told us there was no moisture behind the paneling. When he left, we pulled a section of paneling off the wall and we literally squeezed the water out of the insulation.. When all was said and done they offered me $160.95 over my deductible to fix my house. I did not accept that ridiculous offer and currently have spent almost $8500 to repair my house. I called and asked to speak to Mr. Zorn yesterday and apparently he is too important to speak with clients so they passed me off to my agent who just wants to tell me how hard she has worked to help me, blah,blah and I shouldn't fuss at her, etc. Maybe she got upset because I told her I wouldn't insure my dog with Auto Owners and I would make sure I let others know how I have been treated. I would love to speak with someone from Auto Owners as long as they are not involved with Zorn Insurance in Vidalia!!! Pictures are available.

      Auto-Owners Insurance Group Response

      04/09/2024

      Thank you for the opportunity to respond to **** Customer Review. The claim branch investigated and communicated their findings regarding Pam S.'s claim on 12/11/23. We were later notified ****** no longer wanted to pursue the claim. The claim branch will be reaching out to Pam S. to discuss any claim related concerns. 
    • Review from Carl K

      5 stars

      03/09/2024

      I've had Auto Owners for Lord knows how long. I'm guessing about 8-9 years, maybe? Anyhow, they've been pretty good to me so far. So, I have only good things to say. However, it is an insurance company, and they are there to make money. So who knows. My review may change. Just have to wait & see.
    • Review from Elizabeth C

      1 star

      03/06/2024

      Buyer Beware!! I have auto and home insurance with Auto Owners as of now. Recently purchased an older home, they wrote the policy and accepted the premium for the year. A month later I get this letter in the mail demanding I replace the roof in four months or they will cancel the policy. This is my 4th home in 18 years and I have never had a homeowners claim, that is over $20k worth sent to insurance with nothing in return. Now insurance companies want new roofs installed for every home to be able to insure them? Backlash for all the hail damage claims?? This is wrong! I wish I could attach the letter. You have my premium but I am pissed. My call to Peoria, IL underwriting was disconnected, she told me to contact the agent in a nasty tone. I called to request the pictures of my roof they took in the dark with no ladder.

      Auto-Owners Insurance Group Response

      03/15/2024

      This response is regarding the correspondence, dated March 6, 2024, concerning the rehabilitation letter received by our policyholder for their Homeowners policy. Thank you for the inquiry. We have reached out to our policyholder to discuss their concerns and will communicate with them directly.
    • Review from Christian R

      5 stars

      02/06/2024

      I have had Auto Owners since 2013. They have ALWAYS been responsive, taken care of my claims and been relatively affordable. I have had a condo flood and been in at least 3 car accidents with them and have had nothing but incredible service. The Newnan, Georgia office specifically, calls back within a couple of hours and has been the best insurance company we've ever had.

      Auto-Owners Insurance Group Response

      02/07/2024

      We appreciate ********************** taking the time to comment on customer experience and are happy we met expectations.
    • Review from Joanna M

      1 star

      01/19/2024

      Horrible communication. Rachel D does not respond to emails or phone calls. She also denied a read end accident with complete misinformation and clearly did not read my statement about what happened. Totally unprofessional.
    • Review from Curtis C

      1 star

      01/18/2024

      Auto owners is not a company I would recommend unless you're just wanting to pay your premium and never turn in an insurance claim. I've had all 3 vehicles, heavy equipment and home insurance with Auto Owner's for 5 years and never had any sort of claim. Throughout this span I've got a 2009 Harley ******** show bike. Policy premium for 50k. So of course there was an upcharge for each 6 month premium. **** was totaled in July and they are refusing to pay on the 50k policy and refusing to fix the vehicle. After 4 months of waiting they have sent my belongings back to me that were all ruined due to water damage. They requested all receipts for upgrades only. That alone was 50k not including the bike itself. The first offer was 12k to settle, second offer was 28k, third offer was 32k. Never a late payment Never had a claim.

      Auto-Owners Insurance Group Response

      01/22/2024

      Thank you for the feedback regarding your recent claims experience. We have worked to properly evaluate the motorcycle, and include all covered features. As outlined in the policy, the coverage is for the current value of the motorcycle. This policy does not automatically pay a certain amount. The $50k referenced in the review is a policy limit. We will be reaching out to discuss this further with our insured, and are open to reviewing any additional materials with regard to the vehicles value.
    • Review from Heather H

      1 star

      01/04/2024

      After a car/deer accident, our insurance company refused to fix our pickup, deemed it a total loss, had us clean it out next day. They then emailed us 2 days later and attempted to give us less than 5k for the vehicle that would have atleast an 9k trade in value. Now we have been going back and forth waiting for them to pay on the settlement that we agreed to and have currently heard nothing since 12/27. We are completely disgusted with how this is being handled and will be seeking other auto insurance.

      Auto-Owners Insurance Group Response

      01/08/2024

      We regretted to see negative feedback on this claim. An initial offer was made, after which we worked with our insured to gather additional information. We were then able to make an offer that was acceptable to Ms. *******. Once the offer was made, we were required to obtain information from her loan company. Upon receipt of necessary documentation, the claim was promptly paid.   

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business.