Wise Giving Wednesday: Change for Charities – Rounding Up Your Register Bill

  
     
April 07, 2017

On a daily basis, most of us receive charitable appeals of some kind but an increasingly popular one is the request to round up your bill at the supermarket or other store register and agree to donate your change to a specified charity.  A 2015 study completed by Engage for Good (formerly Cause Marketing Forum) shows that checkout charity giving generated $390 million in 2014 by a group of 77 charities.  In turn, a 2015 online study conducted by Catalist showed that 66% of respondents donated at the register within the previous two months.

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