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Find a Location

Amsoil has 1 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

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    • Amsoil

      925 Tower Ave Superior, WI 54880-1527

      BBB Accredited Business

    Business ProfileforAmsoil

    Lubricants
    BBB accredited business

    At-a-glance

    Customer Reviews

    2/5stars

    Average of 9 Customer Reviews

    Customer Complaints

    5 complaints closed in last 3 years

    1 complaints closed in last 12 months

    BBB Rating & Accreditation

    Accredited Since: 9/6/2018

    Years in Business: 50

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Overview

    Amsoil, located in Superior, WI, serving throughout North America, offers and distributes synthetic lubricants and greases for automobiles, trucks, motorcycles, powersports and other equipment and engines.

    Business Details

    Location of This Business
    925 Tower Ave, Superior, WI 54880-1527
    BBB File Opened:
    10/1/1973
    Years in Business:
    50
    Business Started:
    7/1/1973
    Business Started Locally:
    7/1/1973
    Business Incorporated:
    7/6/1979
    Accredited Since:
    9/6/2018
    Type of Entity:
    Corporation
    Alternate Business Name
    • Amsoil, Inc.
    Business Management
    • Dan C. Peterson, Vice President of Sales and Marketing
    • Dan M Gorski, Director
    • Don Zupec, Manager of Technology
    • Dean Alexander, Chairperson
    • Matt Palen, General Counsel
    • Deena Peterson, Controller
    • Alan Amatuzio, President/CEO
    Contact Information

    Principal

    • Dan C. Peterson, Vice President of Sales and Marketing
    • Dan M Gorski, Director

    Customer Contact

    • Dan C. Peterson, Vice President of Sales and Marketing
    • Dan M Gorski, Director
    • Don Zupec, Manager of Technology
    • Dean Alexander, Chairperson
    • Matt Palen, General Counsel
    • Deena Peterson, Controller
    • Alan Amatuzio, President/CEO
    Additional Contact Information

    Fax Numbers

    • (715) 392-5225
      Other Fax

    Phone Numbers

    Customer Complaints

    5 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Most Recent Customer Complaint

    07/08/2023

    Complaint Type:
    Service or Repair Issues
    Status:
    Answered
    06/28/2022 $244.78 ************** transfer case ATF fluid marketed as good enough for FCA applications but learned recently non ATF+4 marketed fluids should not be applied.Nature is false advertising THAT PRODUCT COMPATIBLE per FCA website: ******************************************************************************************************************************'s%20 manual.which states:ATF+4 is approved for use in older transmissions and is currently utilized in newer Chrysler, Jeep, RAM, and Dodge vehicles.Only certified ATF+4 is recommended for service of FCA vehicles as where ATF+4 is specified in the owners manual. The use of automatic transmission fluids other than ATF+4 could result in lower levels of performance, jeopardize transmission life, and void warranties.Licensing our ATF+4 product allows the millions of Chrysler, Jeep, RAM, and Dodge owners with vehicles on the road to receive transmission fluid that is designed exactly for their vehicle,Using ATF+4 ensures a longer transmission life with regular servicing as described in the vehicle owners manual.The ATF+4 Automatic Transmission Fluid formulation is exclusive to FCA and ATF+4 is a registered trademark.Click here to see all licensed brands. AMSOIL ATF NOT LISTED!NON-LICENSED BRANDS AT ******************************************************* list below may not show all non-licensed brands. To report unlicensed use of FCAs licensed ATF+4 trademark, please submit the form on the Contact Us page.Amsoil Signature Series Multi-Vehicle Synthetic (SPECFICALLY LISTED)FROM ******************************************* not mix ATF+4 with non-licensed automatic transmission fluid (ATF). To ensure you have removed most or all of the existing ATF in your transmission, it is recommended that you perform a total of three (3) fluid changes using ATF+4. LIKELY MIXED WITH OEM ATF+4 IN GEARS AND REMAINING.JEEP IS CURRENTLY AT DEALER AWAITING LIKELY +$3K BILL AND BUSINESS HAS MERELY SENT TEST SAMPLE KIT AND RELYING ON THEIR FRAUDULENT WARRANTY WHEN CLEARLY ABOVE THEY SHOULD NOT EVEN BE MARKETING NON ATF+4 COMPATIBILITY FOR FCA ATF +4 APPLICATIONS.ACCOUNT ******** WITH ORDER NUMBER ********
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    Customer Reviews

    9 Customer Reviews

    What do you think? Share your review.

    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    Mike D

    5 stars

    04/02/2024

    Been using them on and off for a few years. Recently bought a newer vehicle that i plan to use only this brand of oil in. So far I've never had issues and packages come well packaged.

    Local BBB

    BBB Serving Wisconsin

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