Complaints

This profile includes complaints for Cordell's Standard of Excellence's headquarters and its corporate-owned locations. To view all corporate locations, see Find Local Branches.

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Cordell's Standard of Excellence has 2 locations, listed below.

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  Cordell's Standard of Excellence

  300 S Holmen Dr Holmen, WI 54636-9470

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  Cordell's Standard of Excellence

  N5097 WI-35 Onalaska, WI 54650

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:08/05/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  In October 2024, we purchased a new set of tires from this business and paid for a full alignment. At the time, we trusted their team to perform both services properly. However, our experience since then has been deeply disappointing and unacceptable.Although I acknowledge that I failed to rotate the tires during an oil change in January 2025which may technically void a portion of the warrantythis does not excuse the other major service failures that occurred:Broken Hood Latch (Undisclosed):The business broke our vehicles hood latch during service and did not inform us. We only discovered the damage later. Failing to disclose or take responsibility for damage caused during service is unacceptable and unsafe. They also tried to accuse us of breaking the latch. I dropped the car off for an oil change -- I had no idea this was broken or I would have said something. After my husband got involved, they did fix this. Improper Alignment:Despite paying for an alignment, it is clear the job was not properly doneespecially in the rear. Both rear tires are completely chopped and ruined, which is not normal wear for a properly aligned vehicle. This goes beyond a missed tire rotation; it is evidence of poor service or lack of service altogether.Poor Customer Service:When we attempted to resolve the issue, we were met with rude and dismissive behavior. The staff did not listen to our concerns or attempt to make the situation right.Desired Resolution:Reimbursement or credit toward replacement of the rear tires, which were damaged due to improper alignment An apology for the poor customer service and lack of accountability Final Note:This business has been voted as a Best of La Crosse County winner, but based on our experience, they do not live up to that reputation. Their lack of transparency, substandard workmanship, and unprofessional conduct should be a red flag to other customers.

  Customer Answer

  Date: 08/11/2025

  This is the estimate we received for new tires and alignment.

  I would like to point out that they admitted fault with the hood latch, which was broken the same day that the alignment would have been not done correctly. Thanks!

  Business Response

  Date: 08/26/2025

  ********* ****************** and Tires Response to BBB Complaint ID: ********
  

  RE: ***** ******** Vehicle: 2021 ****** Highlander XLE
  

  Thank you for bringing this matter to our attention. We have thoroughly reviewed the customer's complaint and our internal records and want to assure you that a resolution has been reached.
  

  On August 21, 2025, we issued and mailed a check to the customer for $641.96. This amount covers the cost of the original alignment, the two initial rear tires, along with the mounting, balancing. We chose this course of action due to the inconsistent tire wear in the rear of the vehicle, which was noted in our review of the case.
  We take customer feedback seriously and regret that this issue was not resolved to the customer's satisfaction at the time of their visit. We have addressed the customer service concerns internally and are taking steps to ensure our staff provides the highest level of professionalism and care.
  

  We believe that this reimbursement fully resolves the customer's concerns and demonstrates our commitment to standing behind our work.
  Thank you again for the opportunity to respond.
  

  Sincerely,

  ****

  ********* ****************** and Tire

  Customer Answer

  Date: 08/26/2025

  [A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]
  
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. 
  
  Regards,
  
  ***** ********