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About

About This Business

iCover Direct provides digital life insurance services, including instant decision policies for individuals and families. The company assists clients with online application processing, coverage selection, and access to member benefits through affiliated community insurers. 

BBB Accredited Since: 5/21/2025

Years in Business: 7

Products and Services

Whole Life Insurance: Coverage options from affiliated insurers for individuals ages 0 to 90, with no medical exams required.
Final Expense Insurance: Policies designed to cover end-of-life costs, available for applicants ages 50 to 80.
Instant Decision Coverage: Digital application process offering immediate eligibility and coverage decisions.
Member Benefits Access: Eligibility for educational scholarships, health programs, and retail discounts through community insurer partnerships.

Business Details

BBB File Opened:
5/20/2025
Business Started:
7/12/2019
Business Incorporated:
1/23/2024
Type of Entity:
Limited Liability Company (LLC)
Alternate Names:
iCover, LLC
Business Management:
Haribasker Srinivasan, Founder/CEO

Additional Contact Information

Principal Contacts
Haribasker Srinivasan, Founder/CEO
Customer Contacts
Haribasker Srinivasan, Founder/CEO
Additional Email Addresses
Primary: Email this Business

Additional Information

Other Resources
NAIC - National Association of Insurance Commissioners - (IL)
NAIC Central Office
Kansas City MO 64106-2197
Phone Number: (816) 783-8500
https://sbs.naic.org/solar-external-lookup/
NAIC - National Association of Insurance Commissioners - (MO)
NAIC Central Office
Kansas City MO 64106-2197
Phone Number: 573-751-4126
https://sbs.naic.org/solar-external-lookup/

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