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About

About This Business

Plan B and C, Inc. is a Massachusetts-based holdings and consulting corporation overseeing ventures in franchise advisory, business consulting, and digital brand development. The company serves as the parent entity for MattAgnese.com, RealFranchiseGuy.com, and PlanBandC.com, which collectively help professionals explore business ownership through franchising. Plan B and C, Inc. also manages brand strategy projects, digital education assets, and franchise resale opportunities. Operating under the guiding principle Real Guidance. Real Freedom., the company serves clients nationwide with authenticity, transparency, and measurable results.

BBB Accredited Since: 8/17/2022

Years in Business: 7

Products and Services

Franchise Consulting & Ownership Guidance

  • Personalized franchise matching and fit analysis
  • Behavioral, financial, and lifestyle alignment assessments
  • Franchise Disclosure Document (FDD) review and due diligence coaching
  • Executive and semi-absentee ownership planning

Business Model Validation & Strategy

  • Market and territory analysis
  • Funding strategy coordination with preferred lenders
  • Exit, resale, and portfolio diversification planning

Brand & Digital Advisory

  • Strategic brand development and positioning for small business and franchise owners
  • Content, education, and digital marketing asset creation

Holdings & Investments

  • Oversight of subsidiary and branded divisions
  • Franchise resale listings and equity partnerships
  • Management of intellectual property and digital assets

Business Details

BBB File Opened:
9/13/2019
Business Started:
4/29/2019
Business Incorporated:
4/29/2019
Type of Entity:
Corporation
Alternate Names:
Matt Agnese Real Franchise Guy
Business Management:
Mr. Matt Agnese, President/Founder
Number of Employees:
1

Additional Contact Information

Principal Contacts
Mr. Matt Agnese, President/Founder
Customer Contacts
Mr. Matt Agnese, President/Founder
Additional Email Addresses
Primary: Email this Business
Social Media
Facebook
LinkedIn

Additional Information

Payment methods
  • ACH
  • Wire Transfer
  • Credit Card
  • Certified Check

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