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Business ProfileforOpticsPlanet, Inc.
Current Alerts For This Business
In February, 2023, the BBB investigated OpticsPlanet, Inc.’s business practices. This investigation was prompted by a scam tracker request. The details of the scam stated that after making a purchase from the website, the consumer never received the product.
OpticsPlanet, Inc. has plenty of complaints online regarding purchasing items from the website. Issues with contacting customer service, and no response from the business regarding missing items ordered from their website.
Please see the BBB articles regarding warnings about online retail scams, with tips on how to spot a possible retail scam, here.
A pattern of complaints was sent to the business on 2/04/2021.
On 2/15/2023, BBB requested additional information. As of 3/6/2023, BBB has not received any response from OpticsPlanet, Inc.
Additional business information
On 2/15/2023, BBB contacted the business regarding their advertised products on their website. The business advertised a price comparison with slashed pricing without disclosing what the comparison is based on as required by BBB’s Code of Advertising.
The business advertised the following product on their website:
https://www.opticsplanet.com/sightmark-digital-riflescope.html?_iv_code=XK-NVR-DIGRSP-SM18011
SightMark Wraith HD 4-32x50mm Digital Rifle Scope, 1in Tube, Second Focal Plane (SFP) Up to 29% Off w/ Free Shipping
$599.99 $499.97 save 17%
$719.99 $508.99 save 29%
The BBB Code of Advertising States:
2. Comparative Price, Value and Savings Claims
BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.
2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:
2.1.1 Their own former selling price;
2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or
2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).
2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.
2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.
As of 3/6/2023, business has not responded to BBB emails or modified the website.
At-a-glance
Overview
Business Details
- Location of This Business
- 3150 Commercial Ave, Northbrook, IL 60062-1906
- BBB File Opened:
- 8/19/2002
- Years in Business:
- 23
- Business Started:
- 10/12/2000
- Business Started Locally:
- 10/12/2000
- Business Incorporated:
- 10/12/2000
- Type of Entity:
- Corporation
- Alternate Business Name
- Ecentria
- Eyewearplanet.com
- www.Opticsforyou.com
- Hours of Operation
Primary
- M:
- 7:00 AM - 8:00 PM
- T:
- 7:00 AM - 8:00 PM
- W:
- 7:00 AM - 8:00 PM
- Th:
- 7:00 AM - 8:00 PM
- F:
- 7:00 AM - 8:00 PM
- Sa:
- 9:00 AM - 5:00 PM
- Su:
- 9:00 AM - 5:00 PM
- Business Management
- Mrs. Jessica Conoscenti, Manager
- Ms. Yelena Cina, Director of Marketing
- Mr. Pavel Shvartsman, President
- Contact Information
Principal
- Mrs. Jessica Conoscenti, Manager
- Mr. Pavel Shvartsman, President
Customer Contact
- Mrs. Jessica Conoscenti, Manager
- Additional Contact Information
Fax Numbers
- (847) 919-3003Other Fax
Phone Numbers
- (800) 504-5897Other Phone
Website Addresses
- (847) 919-3003
Customer Complaints
226 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintMost Recent Customer Complaint
04/02/2024
- Complaint Type:
- Service or Repair Issues
- Status:
- Resolved
Customer Reviews
161 Customer Reviews
What do you think? Share your review.
Most Recent Customer Review
RICHARD L M
04/09/2024
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