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About

About This Business

A Closer Look is a customer experience research and data analytics firm that helps organizations make better business decisions through meaningful customer and market insights. Since 1994, we have partnered with businesses across hospitality, restaurants, retail, senior living, entertainment, and other service industries to measure customer experiences, evaluate operational performance, and uncover opportunities to strengthen brand consistency, increase customer loyalty, and drive revenue growth.

Using a combination of mystery shopping, customer feedback surveys, competitive intelligence, operational audits, and robust reporting, dashboards, and analytics, we deliver actionable insights that help organizations improve customer experiences and make informed business decisions.

BBB Accredited Since: 7/16/2019

Years in Business: 26

Products and Services

A Closer Look partners with organizations nationwide to provide customer experience research and market intelligence services. Programs are customized to each client's goals and may include one or more of the following methodologies and reporting solutions:

  • Mystery Shopping
  • Focused Feedback Studies
  • Customer Ambassador Program (CAP), real-time SMS customer feedback
  • Competitive Intelligence
  • Market Care for senior living market intelligence
  • Oversight360 operational audit solutions
  • Reporting dashboards
  • Advanced analytics and business intelligence

Photos and Videos

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Business Details

BBB File Opened:
1/29/2004
Business Started:
1/29/2000
Type of Entity:
Limited Liability Company (LLC)
Business Management:
Alison Moshkelani, CEO

Additional Contact Information

Principal Contacts
Alison Moshkelani, CEO
Customer Contacts
Alison Moshkelani, CEO
Fax numbers
Primary Fax: (888) 446-5660

Additional Information

Payment methods
  • Debit Card
  • Credit Card
A Closer Look, LLC accepts Credit Card and Debit Card payments.

Latest Reviews

  • Christina B

    "REMOVEDThey contacted me via text to do a last minute shop. I agreed." ... Read full review

  • Eric M

    "They are an amazing company. Not many opportunities in my area, but it is nice to be able to go out and try different restaurants and be reimbursed just for giving a report/taking pictures." ... Read full review

View all Reviews

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