Complaints

This profile includes complaints for Royale USA's headquarters and its corporate-owned locations. To view all corporate locations, see Find Local Branches.

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  Royale USA

  5111 W Knox St Tampa, FL 33634-8029

• 

  Royale USA

  4410 W Crest Ave Ste B Tampa, FL 33614-6428

• 

  Royale USA

  6000 Glades Rd Boca Raton, FL 33431-7208

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:06/23/2025

  Type:Product Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I purchased a product from RoyaleUSA on June 1, 2025. The product was delivered damaged. I contacted RoyaleUSA on June 11, 2025, to request a refund. The policy states that issues related to product returns must occur within 14 days. Multiple communication with the company (there is no phone number, only email account listed) and not a single step taken to help resolve my issue. With $225 product, I think it's a fair expectation that it is delivered free from damage; and if it is damaged, it makes sense for the company to help resolve the issue. Zero support and complete disregard for their own return policy.

• Initial Complaint

  Date:02/26/2025

  Type:Service or Repair Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  On February 18, 2023, I purchased a Multi-Purpose Ceramic Hair Brush in Rose ********** This was purchased at a Kiosk called "Royale USA" and they were selling hair straighteners at the ******************* Marathon Expo at the ********************************. Fast forward about 2 years later, after only having used the product about 20 times.... I went to turn on the device and the power button would not depress. Since I purchased this device at a ************* and not a "real business location", I was very limited in my recourse. I waited until last week when the A1A Marathon Expo was happening again and was surprised to see the sales person there again selling the same product. I told her what had happened to my device. She told me that there was nothing that she could do, other than to offer me a NEW device for "only" $100.00! (I most respectfully declined). She then gave me what looked like a business card with a ** code on it. When you scan the ** code, it takes to you to Royale's website regarding Warranty Claims shown here: *****************************************************. I entered in the requested information, along with pictures of the device to show them that I did, indeed, purchase a device from them. Before you can proceed to the next step of the Warranty claim process, the website gave me the following message: "We required you to CUT the product power cord OFF closest to the base/handle of the product and upload a picture below". Upon doing so, i was presented with a screen that told me that my option was to pay $49.99 to make a "warranty replacement". (Why on earth would it be necessary to PAY such a hefty fee when the product carries a LIFETIME warranty). I am now left with a product with a cord cut off and no recourse. I have emailed Royale USA at the Email address listed on their website and have been ignored.

• Initial Complaint

  Date:01/06/2025

  Type:Service or Repair Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  This business promised to provide a new blower dryer. They gave me a used one to hold on to until the new one came in. I came back to the business twice and both times they did not have the product or know when it would come in. The claim that the products keep from hair reverting and the skin will improve and all other products on the internet like these are fake. They did not have the blow dryer and I called other places and they indicated that the products are not fake. I made the purchases on 11/29/2024 around 8:12 and 8:53 PM EST. There were no signs posted on their policy. I have returned the products and have not received my refund. They indicated the night I was there 12/4/2024 at 6:01 pm they did not have a square to return my money at the time and it would be hard to return the funds to a virtual Apple Card. To this date, I still have not received my money and they have the product. I trusted them to do the right thing, but obviously this was not the right thing to do. I have added pictures showing the products that were left with them.

• Initial Complaint

  Date:01/06/2025

  Type:Product Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  On November 16, 2024, I had an extremely distressing experience at the Royale USA kiosk in the ************. I was coerced into purchasing a product under duress by three aggressive sales representatives. Despite my repeated refusal to buy their product, I was physically prevented from leaving with my son, who was crying and urgently needed to use the restroom. The sales representative, ******* *********, repeatedly: Grabbed my hair and shoulder to prevent me from leaving. Pressured me with relentless sales tactics, asking how I would pay and ignoring my refusals. Distracted me with jokes to prolong the situation. Feeling trapped and desperate to take my son to the restroom, I reluctantly purchased $381.50. This was not a voluntary decision but one made under extreme emotional distress. Immediately after, I returned to the kiosk to request a refund, as my husband strongly advised against the purchase. At this point, I was subjected to further harassment by the same sales staff, who: Claimed a no refunds due to COVID policy, which was never disclosed before or during the transaction. Insisted they did not have to inform customers of their refund policy. Refused to hand me a receipt and strong-armed me into leaving without a resolution. I left the product at the kiosk and have since been unable to obtain a refund or any response from Royale USA. This behavior is not only unethical but appears to be part of a pattern based on numerous complaints against this company. Reviews from other customers describe similar experiences of harassment, misrepresentation, and refusal to honor refund requests. I am requesting a full refund of $381.50 and urging an investigation into the coercive sales practices and unethical behavior at this kiosk. This companys predatory tactics should not be allowed to continue, as they exploit and harm unsuspecting consumers. Please take action to protect other consumers from falling victim to similar practices.

• Initial Complaint

  Date:05/13/2024

  Type:Service or Repair Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I purchased a straightener several years ago from Royale USA at a mall kiosk for approximately $100 with the knowledge that it has a Lifetime warranty. I managed to keep the original box and the original receipt. When the product became unusable (to their credit, it was after a very appropriate amount of time) I followed the steps to use the warranty. It was disappointing to find out that I needed to pay $13.57 to accommodate shipping, state, and county tax. But not a big deal. Not to mention the "warranty" itself cost $39.99! So that's $54.56 to use this so-called Lifetime Warranty.When I received the product it felt tacky/sticky. I did not want to use it anywhere near my hair as the straightener was intended. I spent the next several weeks emailing the company, customer service, and the representative who originally reached out to me about the purchase. I FINALLY got her to respond and after some prompting she sent another straightener to rectify the issue.

• Initial Complaint

  Date:04/22/2024

  Type:Service or Repair Issues
  Status:

  UnansweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Bought one of these at ******** Beauty Show in ******* on 4/20/24 and the girl said the straightener brush is a steam brush. This is an absolute lie. When I researched on the website it said nothing about steam.

• Initial Complaint

  Date:11/21/2023

  Type:Delivery Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I ordered the Royale usa mini curling iron on September 2,2023 my order # is #**** I paid in full on the same day I contacted the company a few weeks later to see when I might receive the mini curling iron they did contact me letting me know that the order was being processed. On November 6th 2023 I sent email asking about order, I waited a week I didn't get a response, sent another email November 13th 2023 asking again and telling them I was wanting the curling iron for a Christmas gift .Now it's November 20th and no answer (I would like a answer either about when I would get the curling iron or at last resort my money back) I can't just loose 105 dollars am a senior if you can help in any way let me know

  Business Response

  Date: 12/05/2023

  I hope this message finds you well. We appreciate your communication with the Better Business Bureau (BBB) and want to extend our sincere apologies for any inconvenience caused by the unavailability of the product you initially ordered. We understand the importance of your purchase, and we regret the frustration this situation has caused.
  We did answer all your emails and we attached the proof of it, in the beginning you did send the email not on our email, as soon as we received your email, we reply to you immediately. Also, we offer you an alternative product that is priced higher than the original item, with no extra cost for you.
  We genuinely appreciate your patience and understanding as we work to rectify this situation. Your feedback is crucial to us, and we are taking steps to prevent similar issues from occurring in the future.
  Once again, we apologize for any inconvenience, and we look forward to the opportunity to make amends.
  Thank you for your understanding

• Initial Complaint

  Date:07/20/2023

  Type:Sales and Advertising Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I filed a warranty replacement on a hair straightener and paid $39.99 order number **** placed July 6th 2023. My order was delivered, when I opened the package I could immediately see it was defective the plates of the straightener didn't line up and close correctly. I emailed the company and included pictures. I had an email contact from the company, already and emailed that person *******************, as well. She had been in contact with me as I needed to update my receipt and they informed me they no longer carried my model. I emailed an additional contact listed on their website and called a phone number listed. In total I sent 4 emails, called twice and left 2 messages. I have received no contact back. The only time this company seemed interested in talking was when I was paying, not when their item was defective. I went to their Instagram page and noticed clients left responses with similar experiences. I sent the company a private message via Instagram as well and still no response.

  Business Response

  Date: 08/16/2023

  Hello ******, thank you for your business. We want to apologize for any issues that you have experienced with our product. I would like to help you but there is more information that I need from you.
  Could you please provide me with proof of purchase and pictures of the issues that you are having with the product. I would need both of these things before we can proceed please.

  Customer Answer

  Date: 08/17/2023

   
  Complaint: 20351604
  
  I am rejecting this response because the company is requesting I supply proof of purchase and problem with item. They did not supply a contact address, email, or number to contact. I have supplied this information to their company in multiple emails and etc, which I also attached to my complaint to the bbb. I have attached what they requested again as well. They did not indicate in their response how they would rectify the damaged product.( as the heat blades do not make contact) I feel this is an endless cycle of no results from the company.
  
  Sincerely,
  
  Rachael Guard

  Business Response

  Date: 09/27/2023

  Dear ******************,
  I hope this message finds you well. We appreciate your recent contact with the Better Business Bureau regarding the replacement of your damaged product. We take all customer concerns seriously and aim to provide a fair and efficient resolution to any issues.
  We understand your frustration with the delay in receiving a replacement for your damaged product. However, I'd like to provide some insight into our replacement process and address your concerns.
  Quality Assurance: Before sending a replacement for a damaged product, we have a rigorous quality assurance process in place to ensure that the product is indeed defective or damaged due to manufacturing issues. This step is vital to maintain the integrity of our warranty program and prevent misuse.
  Warranty History: We have noticed that you have previously utilized our warranty replacement service multiple times.
  Fair Treatment: Our goal is to provide exceptional customer service while also ensuring the fair treatment of all customers. We must balance the needs of individual customers with the responsibility to maintain the quality and sustainability of our warranty program for all customers.
  To address your current request for a replacement, we will review your case thoroughly to determine the validity of your claim. Our customer service team will be in touch with you shortly to gather additional information and assess the condition of the product in question. This process is necessary to uphold the fairness and integrity of our warranty program.
  We understand your desire for a swift resolution and sincerely apologize for any inconvenience this may have caused you. We are committed to resolving your issue promptly and ensuring that you receive the assistance you deserve within the boundaries of our warranty policy.
  If you have any questions or would like to provide further information regarding your claim, please feel free to contact our customer service team at **************************** They are dedicated to assisting you and will do their utmost to address your concerns.
  Thank you for your understanding and patience in this matter. We value your continued support as a customer and look forward to resolving this issue to your satisfaction.
  Sincerely,

  Royale 

  Customer Answer

  Date: 09/28/2023

   
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. I have PAID for a replacement twice, and upon receiving a defective 2nd paid replacement I immediately asked for replacement per the companies own instructions. These replacement transactions have been over the course of several years for a lifetime warranty. I have provided the company with proof of purchase as well of photos of all defective items. They are even included in this claim. I am simply asking they honor their own policies and replace the damaged product, THAT I PAID FOR. I look forward to them reaching out to me in a timely manner.
  
  Sincerely,
  
  Rachael Guard

• Initial Complaint

  Date:07/05/2023

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  On February 19, 2022 I bought an iron from your company in ******************. The products were on sale that day, so I paid $165 for an iron. months later on December 17, 2022 I plugged in the product and had a small explosion. The next day I tried to contact the company and if I got a response they asked me for evidence of the purchase and the damaged product. After sending them everything they asked for and filling out the form they sent me, they no longer responded to messages until today, July 3, 2023. The company is not solving my problem and it's been 7 months since I contacted them. I find it incredible that they couldn't help me.

  Business Response

  Date: 07/06/2023

  When a warranty request is submitted the customer must pay the shipping for the warranty item, which has not been done in this case.  We have reached out to the customer and requested the shipping to be paid and then the item will be sent.

• Initial Complaint

  Date:04/06/2023

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  We called Bath Pros LLC to give us an estimate about our water damage in the bathroom, so this ***************** came and gave us an estimate of $17,820 and we thought that was too much for a small bathroom but he said we can get you pre-approved because we said until the home insurance gets back to us with some help. The guy agreed and we got back to him cancelling the project because insurance did not want to pay! Since, December they keep sending me to pay this loan!! They never did the job!! We are overwhelmed because we canceled a week after the ***************** was in our house and they say we should've did that in writing but we call and that was never explained to us that the guy is no longer working for this company can you please help us!? Sorry for all of this, it started last October 2022 and I'm calling both bath pro and loan ***** loan company with no results.Bath Pros LLC number: ************ ***** Loan number: ************

  Business Response

  Date: 04/07/2023

  This complaint has nothing to do with Royale USA which is a hair tool manufacture